{"id":1153,"date":"2014-06-12T08:00:04","date_gmt":"2014-06-12T13:00:04","guid":{"rendered":"http:\/\/stratospherenetworks.com\/blog\/?p=1153"},"modified":"2018-06-26T12:04:29","modified_gmt":"2018-06-26T17:04:29","slug":"5-reasons-to-invest-in-seo","status":"publish","type":"post","link":"https:\/\/www.stratospherenetworks.com\/blog\/5-reasons-to-invest-in-seo\/","title":{"rendered":"5 Reasons to Invest in SEO"},"content":{"rendered":"<p><del><\/del><a href=\"http:\/\/www.stratospherenetworks.com\/blog\/wp-content\/uploads\/2014\/06\/SEO.jpg\"><img decoding=\"async\" class=\"alignleft size-thumbnail wp-image-1530\" src=\"http:\/\/www.stratospherenetworks.com\/blog\/wp-content\/uploads\/2014\/06\/SEO-150x150.jpg\" alt=\"Importance of SEO\" width=\"150\" height=\"150\" \/><\/a><\/p>\n<p>Online search engines are still a common tool used by consumers, so it&#8217;s important to have a strong online presence for your business. Although you can pay for online visibility, Search Engine Optimization (SEO) provides a more organic way for consumers to be exposed to your services\/products. Here are 5 reasons every business should invest in SEO:<\/p>\n<p><strong>Search Engines won\u2019t die out anytime soon. <\/strong><\/p>\n<p>Search engines are still popular among consumers, with Google and Yahoo! as <a href=\"http:\/\/searchengineland.com\/google-worlds-most-popular-search-engine-148089\" class=\"external external_icon\" rel=\"nofollow\">top leaders<\/a>. Therefore, having a solid SEO plan is important when securing your business\u2019s online image. Consumers also look for convenience, so having a spot on the first search page will boost your business and increase your overall ROI.<\/p>\n<p><strong>Lower costs.<\/strong><\/p>\n<p>Online marketing can be costly. Expenses associated with pay-per-click (PPC), social media marketing and advertising build up, while SEO is relatively inexpensive. While cutting costs, SEO also provides a more organic search, which can be more appealing to a potential client instead of an online spot your business had to pay for.<\/p>\n<p><strong>Gain an advantage over your competition.<\/strong><\/p>\n<p>With a strong online presence, potential clients or customers will see your business appear on a search page before your competitors&#8217;. \u00a0Alternatively, if your business doesn\u2019t have an online presence, customers and clients will find your competitor before they find you.<\/p>\n<p><strong>Mobile searching is on the rise.<\/strong><\/p>\n<p>More and more people use their smartphones for online searches each year. With smartphone usage, local search optimization has become increasingly popular, allowing businesses to target consumers in specific areas.<\/p>\n<p><strong>SEO incorporates social media.<\/strong><\/p>\n<p>Search engines like Google change the way they look at websites to stay up-to-date with current trends. This means that incorporating social media into your SEO plan is essential, as Google now looks for online activity outside of websites. Creating a <a href=\"https:\/\/plus.google.com\/\" class=\"external external_icon\" rel=\"nofollow\">Google+,<\/a> <a href=\"https:\/\/twitter.com\/\" class=\"external external_icon\" rel=\"nofollow\">Twitter<\/a> and <a href=\"http:\/\/www.facebook.com\/\" class=\"external external_icon\" rel=\"nofollow\">Facebook<\/a> page that are frequently updated will help boost your business\u2019s SEO rankings and visibility.<\/p>\n<p><strong>Why wait?<\/strong> Call Stratosphere Networks today at (877) 599-3999 to create a customized SEO plan for your business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online search engines are still a common tool used by consumers, so it&#8217;s important to have a strong online presence for your business. Although you can pay for online visibility, Search Engine Optimization (SEO) provides a more organic way for &hellip; <a href=\"https:\/\/www.stratospherenetworks.com\/blog\/5-reasons-to-invest-in-seo\/\">Read more <span class=\"meta-nav\">><\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":3391,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[260],"tags":[],"class_list":["post-1153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-tips"],"yoast_head":"<title>5 Reasons to Invest in SEO - Stratosphere Networks IT Support Blog - Chicago IT Support Technical Support<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stratospherenetworks.com\/blog\/5-reasons-to-invest-in-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Reasons to Invest in SEO - Stratosphere Networks IT Support Blog - Chicago IT Support Technical Support\" \/>\n<meta property=\"og:description\" content=\"Online search engines are still a common tool used by consumers, so it&#8217;s important to have a strong online presence for your business. Although you can pay for online visibility, Search Engine Optimization (SEO) provides a more organic way for &hellip; Read more &gt;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.stratospherenetworks.com\/blog\/5-reasons-to-invest-in-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Stratosphere Networks IT Support Blog - Chicago IT Support Technical Support\" \/>\n<meta property=\"article:published_time\" content=\"2014-06-12T13:00:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-06-26T17:04:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.stratospherenetworks.com\/blog\/wp-content\/uploads\/2020\/01\/One-color-globe.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Administrator\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Administrator\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.stratospherenetworks.com\/blog\/5-reasons-to-invest-in-seo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.stratospherenetworks.com\/blog\/5-reasons-to-invest-in-seo\/\"},\"author\":{\"name\":\"Administrator\",\"@id\":\"https:\/\/www.stratospherenetworks.com\/blog\/#\/schema\/person\/fb8c53a593691a2c48e346df78c3af55\"},\"headline\":\"5 Reasons to Invest in SEO\",\"datePublished\":\"2014-06-12T13:00:04+00:00\",\"dateModified\":\"2018-06-26T17:04:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.stratospherenetworks.com\/blog\/5-reasons-to-invest-in-seo\/\"},\"wordCount\":341,\"commentCount\":1,\"image\":{\"@id\":\"https:\/\/www.stratospherenetworks.com\/blog\/5-reasons-to-invest-in-seo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.stratospherenetworks.com\/blog\/wp-content\/uploads\/2020\/01\/One-color-globe.png\",\"articleSection\":[\"SEO tips\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.stratospherenetworks.com\/blog\/5-reasons-to-invest-in-seo\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.stratospherenetworks.com\/blog\/5-reasons-to-invest-in-seo\/\",\"url\":\"https:\/\/www.stratospherenetworks.com\/blog\/5-reasons-to-invest-in-seo\/\",\"name\":\"5 Reasons to Invest in SEO - 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