{"id":1830,"date":"2015-12-03T11:06:21","date_gmt":"2015-12-03T16:06:21","guid":{"rendered":"http:\/\/www.stratospherenetworks.com\/blog\/?p=1830"},"modified":"2018-06-26T12:04:18","modified_gmt":"2018-06-26T17:04:18","slug":"it-consulting-in-chicago-tips-for-choosing-an-seo-provider","status":"publish","type":"post","link":"https:\/\/www.stratospherenetworks.com\/blog\/it-consulting-in-chicago-tips-for-choosing-an-seo-provider\/","title":{"rendered":"IT Consulting in Chicago: Tips for Choosing an SEO Provider"},"content":{"rendered":"

\"new<\/a>Ever since the internet began playing a major role in achieving revenue goals, search engine optimization<\/a> (SEO) has been one of the most popular IT services in the world. Even those who know just a little bit about search engine marketing (SEM) can understand why: If the search engine results position (SERP) of a website is not near the top of the first page of search results, the website is less visible to search users, who typically focus on the top half of the page.<\/p>\n

Choosing a Provider<\/strong><\/p>\n

Despite being such a popular IT service, SEO still remains one of the most misunderstood IT services in a technical sense. This is why so many Chicago-based companies prefer to outsource their SEO needs to a provider of IT consulting in Chicago<\/a> instead of trying to do the job in house, especially when they don\u2019t have a full-fledged IT department. If your company is in this position, you can use the following tips to help you choose an SEO provider.<\/p>\n

Avoid Black Hat SEO Practices<\/strong><\/p>\n

Despite heavy penalties that search engines dole out to websites that use the practices, black hat SEO tactics remain popular due to the fast results the provider promises. There is no gimmick; the practices do deliver quick results, but sustaining the results in practically impossible, as search engines use algorithms that easily detect black hat SEO. Once detected, black hat practices can cause the website that uses them to be banned from the search engine.<\/p>\n

Don\u2019t Insist on Quick Results<\/strong><\/p>\n

Unlike paid search listings (e.g., pay-per-click ads) that quickly appear near the top of the page of search results in an ad box, high organic search listings are achieved over time using a myriad of website optimization strategies. As the strategies are applied and detected by search engines, the website gradually gains \u201cauthority\u201d with the engines, which results in the site achieving a better SERP. In some cases, it may take six months or longer to get the best results.<\/p>\n

Choose Ongoing SEO Services<\/strong><\/p>\n

Once your website achieves a great position in search results, the goal is to keep it in that position — an endeavor that requires ongoing support from an SEO provider, particularly concerning the development of new keywords (a.k.a. \u201csearch terms\u201d) that customers use to search for products or services your company offers. Ultimately, ending your SEO campaign after best results are achieved will only result in having to perform the campaign again.<\/p>\n

Contact Stratosphere Networks<\/strong><\/p>\n

Stratosphere Networks is a provider of IT consulting in Chicago<\/a> that offers a broad range of IT solutions. We have years of experience in the SEO business, and we know what it takes to push a website to the top of search results and keep it there. To receive a free evaluation of your SEO needs, contact us today at (877) 950-1999, or fill out the contact form<\/a> on our website. We are the provider of IT consulting in Chicago that you need on your side for SEO campaigns!<\/p>\n","protected":false},"excerpt":{"rendered":"

Ever since the internet began playing a major role in achieving revenue goals, search engine optimization (SEO) has been one of the most popular IT services in the world. Even those who know just a little bit about search engine … Read more ><\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":3391,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[192],"tags":[],"class_list":["post-1830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-it-tips"],"yoast_head":"IT Consulting in Chicago: Choosing an SEO Provider<\/title>\n<meta name=\"description\" content=\"The following tips can help you choose a provider of IT consulting in Chicago who can meet your company\u2019s SEO and search engine marketing needs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stratospherenetworks.com\/blog\/it-consulting-in-chicago-tips-for-choosing-an-seo-provider\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IT Consulting in Chicago: Choosing an SEO Provider\" \/>\n<meta property=\"og:description\" content=\"The following tips can help you choose a provider of IT consulting in Chicago who can meet your company\u2019s SEO and search engine marketing needs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.stratospherenetworks.com\/blog\/it-consulting-in-chicago-tips-for-choosing-an-seo-provider\/\" \/>\n<meta property=\"og:site_name\" content=\"Stratosphere Networks IT Support Blog - Chicago IT Support Technical Support\" \/>\n<meta property=\"article:published_time\" content=\"2015-12-03T16:06:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-06-26T17:04:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.stratospherenetworks.com\/blog\/wp-content\/uploads\/2020\/01\/One-color-globe.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"dsparks\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"dsparks\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.stratospherenetworks.com\/blog\/it-consulting-in-chicago-tips-for-choosing-an-seo-provider\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.stratospherenetworks.com\/blog\/it-consulting-in-chicago-tips-for-choosing-an-seo-provider\/\"},\"author\":{\"name\":\"dsparks\",\"@id\":\"https:\/\/www.stratospherenetworks.com\/blog\/#\/schema\/person\/610effe029357cf39739d82d57e3b03c\"},\"headline\":\"IT Consulting in Chicago: Tips for Choosing an SEO Provider\",\"datePublished\":\"2015-12-03T16:06:21+00:00\",\"dateModified\":\"2018-06-26T17:04:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.stratospherenetworks.com\/blog\/it-consulting-in-chicago-tips-for-choosing-an-seo-provider\/\"},\"wordCount\":515,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.stratospherenetworks.com\/blog\/it-consulting-in-chicago-tips-for-choosing-an-seo-provider\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.stratospherenetworks.com\/blog\/wp-content\/uploads\/2020\/01\/One-color-globe.png\",\"articleSection\":[\"IT Tips\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.stratospherenetworks.com\/blog\/it-consulting-in-chicago-tips-for-choosing-an-seo-provider\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.stratospherenetworks.com\/blog\/it-consulting-in-chicago-tips-for-choosing-an-seo-provider\/\",\"url\":\"https:\/\/www.stratospherenetworks.com\/blog\/it-consulting-in-chicago-tips-for-choosing-an-seo-provider\/\",\"name\":\"IT Consulting in Chicago: Choosing an SEO Provider\",\"isPartOf\":{\"@id\":\"https:\/\/www.stratospherenetworks.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.stratospherenetworks.com\/blog\/it-consulting-in-chicago-tips-for-choosing-an-seo-provider\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.stratospherenetworks.com\/blog\/it-consulting-in-chicago-tips-for-choosing-an-seo-provider\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.stratospherenetworks.com\/blog\/wp-content\/uploads\/2020\/01\/One-color-globe.png\",\"datePublished\":\"2015-12-03T16:06:21+00:00\",\"dateModified\":\"2018-06-26T17:04:18+00:00\",\"author\":{\"@id\":\"https:\/\/www.stratospherenetworks.com\/blog\/#\/schema\/person\/610effe029357cf39739d82d57e3b03c\"},\"description\":\"The following tips can help you choose a provider of IT consulting in Chicago who can meet your company\u2019s SEO and search engine marketing needs.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.stratospherenetworks.com\/blog\/it-consulting-in-chicago-tips-for-choosing-an-seo-provider\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.stratospherenetworks.com\/blog\/it-consulting-in-chicago-tips-for-choosing-an-seo-provider\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.stratospherenetworks.com\/blog\/it-consulting-in-chicago-tips-for-choosing-an-seo-provider\/#primaryimage\",\"url\":\"https:\/\/www.stratospherenetworks.com\/blog\/wp-content\/uploads\/2020\/01\/One-color-globe.png\",\"contentUrl\":\"https:\/\/www.stratospherenetworks.com\/blog\/wp-content\/uploads\/2020\/01\/One-color-globe.png\",\"width\":1024,\"height\":1024},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.stratospherenetworks.com\/blog\/it-consulting-in-chicago-tips-for-choosing-an-seo-provider\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.stratospherenetworks.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"IT Consulting in Chicago: Tips for Choosing an SEO Provider\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.stratospherenetworks.com\/blog\/#website\",\"url\":\"https:\/\/www.stratospherenetworks.com\/blog\/\",\"name\":\"Stratosphere Networks IT Support Blog - Chicago IT Support Technical Support\",\"description\":\"The Stratosphere Networks IT Support blog offering IT Support Services information.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.stratospherenetworks.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.stratospherenetworks.com\/blog\/#\/schema\/person\/610effe029357cf39739d82d57e3b03c\",\"name\":\"dsparks\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.stratospherenetworks.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1b07d2c6f91fabde958f3d699e6916d89ce9b9f2b23ebf9b18d8adb5aed7e14b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1b07d2c6f91fabde958f3d699e6916d89ce9b9f2b23ebf9b18d8adb5aed7e14b?s=96&d=mm&r=g\",\"caption\":\"dsparks\"},\"url\":\"https:\/\/www.stratospherenetworks.com\/blog\/author\/dsparks\/\"}]}<\/script>","yoast_head_json":{"title":"IT Consulting in Chicago: Choosing an SEO Provider","description":"The following tips can help you choose a provider of IT consulting in Chicago who can meet your company\u2019s SEO and search engine marketing needs.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.stratospherenetworks.com\/blog\/it-consulting-in-chicago-tips-for-choosing-an-seo-provider\/","og_locale":"en_US","og_type":"article","og_title":"IT Consulting in Chicago: Choosing an SEO Provider","og_description":"The following tips can help you choose a provider of IT consulting in Chicago who can meet your company\u2019s SEO and search engine marketing needs.","og_url":"https:\/\/www.stratospherenetworks.com\/blog\/it-consulting-in-chicago-tips-for-choosing-an-seo-provider\/","og_site_name":"Stratosphere Networks IT Support Blog - Chicago IT Support Technical Support","article_published_time":"2015-12-03T16:06:21+00:00","article_modified_time":"2018-06-26T17:04:18+00:00","og_image":[{"width":1024,"height":1024,"url":"https:\/\/www.stratospherenetworks.com\/blog\/wp-content\/uploads\/2020\/01\/One-color-globe.png","type":"image\/png"}],"author":"dsparks","twitter_card":"summary_large_image","twitter_misc":{"Written by":"dsparks","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.stratospherenetworks.com\/blog\/it-consulting-in-chicago-tips-for-choosing-an-seo-provider\/#article","isPartOf":{"@id":"https:\/\/www.stratospherenetworks.com\/blog\/it-consulting-in-chicago-tips-for-choosing-an-seo-provider\/"},"author":{"name":"dsparks","@id":"https:\/\/www.stratospherenetworks.com\/blog\/#\/schema\/person\/610effe029357cf39739d82d57e3b03c"},"headline":"IT Consulting in Chicago: Tips for Choosing an SEO Provider","datePublished":"2015-12-03T16:06:21+00:00","dateModified":"2018-06-26T17:04:18+00:00","mainEntityOfPage":{"@id":"https:\/\/www.stratospherenetworks.com\/blog\/it-consulting-in-chicago-tips-for-choosing-an-seo-provider\/"},"wordCount":515,"commentCount":0,"image":{"@id":"https:\/\/www.stratospherenetworks.com\/blog\/it-consulting-in-chicago-tips-for-choosing-an-seo-provider\/#primaryimage"},"thumbnailUrl":"https:\/\/www.stratospherenetworks.com\/blog\/wp-content\/uploads\/2020\/01\/One-color-globe.png","articleSection":["IT Tips"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.stratospherenetworks.com\/blog\/it-consulting-in-chicago-tips-for-choosing-an-seo-provider\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.stratospherenetworks.com\/blog\/it-consulting-in-chicago-tips-for-choosing-an-seo-provider\/","url":"https:\/\/www.stratospherenetworks.com\/blog\/it-consulting-in-chicago-tips-for-choosing-an-seo-provider\/","name":"IT Consulting in Chicago: Choosing an SEO Provider","isPartOf":{"@id":"https:\/\/www.stratospherenetworks.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.stratospherenetworks.com\/blog\/it-consulting-in-chicago-tips-for-choosing-an-seo-provider\/#primaryimage"},"image":{"@id":"https:\/\/www.stratospherenetworks.com\/blog\/it-consulting-in-chicago-tips-for-choosing-an-seo-provider\/#primaryimage"},"thumbnailUrl":"https:\/\/www.stratospherenetworks.com\/blog\/wp-content\/uploads\/2020\/01\/One-color-globe.png","datePublished":"2015-12-03T16:06:21+00:00","dateModified":"2018-06-26T17:04:18+00:00","author":{"@id":"https:\/\/www.stratospherenetworks.com\/blog\/#\/schema\/person\/610effe029357cf39739d82d57e3b03c"},"description":"The following tips can help you choose a provider of IT consulting in Chicago who can meet your company\u2019s SEO and search engine marketing needs.","breadcrumb":{"@id":"https:\/\/www.stratospherenetworks.com\/blog\/it-consulting-in-chicago-tips-for-choosing-an-seo-provider\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.stratospherenetworks.com\/blog\/it-consulting-in-chicago-tips-for-choosing-an-seo-provider\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.stratospherenetworks.com\/blog\/it-consulting-in-chicago-tips-for-choosing-an-seo-provider\/#primaryimage","url":"https:\/\/www.stratospherenetworks.com\/blog\/wp-content\/uploads\/2020\/01\/One-color-globe.png","contentUrl":"https:\/\/www.stratospherenetworks.com\/blog\/wp-content\/uploads\/2020\/01\/One-color-globe.png","width":1024,"height":1024},{"@type":"BreadcrumbList","@id":"https:\/\/www.stratospherenetworks.com\/blog\/it-consulting-in-chicago-tips-for-choosing-an-seo-provider\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.stratospherenetworks.com\/blog\/"},{"@type":"ListItem","position":2,"name":"IT Consulting in Chicago: Tips for Choosing an SEO Provider"}]},{"@type":"WebSite","@id":"https:\/\/www.stratospherenetworks.com\/blog\/#website","url":"https:\/\/www.stratospherenetworks.com\/blog\/","name":"Stratosphere Networks IT Support Blog - Chicago IT Support Technical Support","description":"The Stratosphere Networks IT Support blog offering IT Support Services information.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.stratospherenetworks.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.stratospherenetworks.com\/blog\/#\/schema\/person\/610effe029357cf39739d82d57e3b03c","name":"dsparks","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.stratospherenetworks.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1b07d2c6f91fabde958f3d699e6916d89ce9b9f2b23ebf9b18d8adb5aed7e14b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1b07d2c6f91fabde958f3d699e6916d89ce9b9f2b23ebf9b18d8adb5aed7e14b?s=96&d=mm&r=g","caption":"dsparks"},"url":"https:\/\/www.stratospherenetworks.com\/blog\/author\/dsparks\/"}]}},"_links":{"self":[{"href":"https:\/\/www.stratospherenetworks.com\/blog\/wp-json\/wp\/v2\/posts\/1830","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stratospherenetworks.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stratospherenetworks.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stratospherenetworks.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stratospherenetworks.com\/blog\/wp-json\/wp\/v2\/comments?post=1830"}],"version-history":[{"count":4,"href":"https:\/\/www.stratospherenetworks.com\/blog\/wp-json\/wp\/v2\/posts\/1830\/revisions"}],"predecessor-version":[{"id":1944,"href":"https:\/\/www.stratospherenetworks.com\/blog\/wp-json\/wp\/v2\/posts\/1830\/revisions\/1944"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stratospherenetworks.com\/blog\/wp-json\/wp\/v2\/media\/3391"}],"wp:attachment":[{"href":"https:\/\/www.stratospherenetworks.com\/blog\/wp-json\/wp\/v2\/media?parent=1830"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stratospherenetworks.com\/blog\/wp-json\/wp\/v2\/categories?post=1830"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stratospherenetworks.com\/blog\/wp-json\/wp\/v2\/tags?post=1830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}