{"id":5137,"date":"2022-05-06T10:55:47","date_gmt":"2022-05-06T15:55:47","guid":{"rendered":"https:\/\/www.stratospherenetworks.com\/blog\/?p=5137"},"modified":"2022-05-06T10:55:47","modified_gmt":"2022-05-06T15:55:47","slug":"your-guide-to-digital-customer-experience-how-to-deliver-a-cohesive-omnichannel-dx","status":"publish","type":"post","link":"https:\/\/www.stratospherenetworks.com\/blog\/your-guide-to-digital-customer-experience-how-to-deliver-a-cohesive-omnichannel-dx\/","title":{"rendered":"Your guide to digital customer experience: How to deliver a cohesive omnichannel DX"},"content":{"rendered":"

\"CloseIf you\u2019ve arranged for food delivery through an app, bought household essentials or gifts online, or bantered with a corporate account on social media, you\u2019ve had a digital experience (DX). Every interaction between a customer and a business that takes place thanks to technology like the internet counts as a digital experience, according to the creative agency SMACK<\/a>.<\/p>\n

In today\u2019s increasingly online world, many of our encounters with corporations take place virtually rather than in-person. Instead of visiting a store to discuss the merchandise with salespeople face-to-face, for instance, many choose to peruse products online. Worldwide retail e-commerce sales grew from approximately $4.25 trillion in 2020 to $4.94 trillion in 2021 and are expected to balloon to $7.39 trillion by 2025, according to Statista<\/a>.<\/p>\n

Subsequently, companies seeking to stand out from the competition by delivering a great customer experience (CX)<\/a> must focus on providing a consistent and memorable digital customer experience across all channels.<\/p>\n

What is digital customer experience?<\/h2>\n

While a digital experience involves just one interaction, the digital customer experience refers to every DX a client has with an organization across all channels and platforms (e.g., websites, apps and social media), SMACK explains. Internet of Things (IoT) devices can also contribute to the digital customer experience, according to Qualtrics<\/a>.<\/p>\n

Overall, your goal should be to achieve a personalized, unified CX across all touchpoints and digital channels. Succeeding in this area can significantly impact your overall success: Qualtrics\u2019 research has found that more than 65 percent of consumers consider app or website experience a \u201cvery important factor\u201d influencing whether they would recommend a company to others.<\/p>\n

Improving digital customer experience: How to unify and enhance DX across channels<\/h2>\n

You know that you must deliver a consistent and memorable experience across the digital universe. However, that task can seem daunting if you\u2019re not sure how to get started. Here are some steps you can take to enhance your digital customer experience, according to Qualtrics and Bynder<\/a>.<\/p>\n