{"id":52,"date":"2012-02-01T16:40:47","date_gmt":"2012-02-01T16:40:47","guid":{"rendered":"http:\/\/www.stratospherenetworks.com\/blog\/?p=52"},"modified":"2018-06-26T12:05:08","modified_gmt":"2018-06-26T17:05:08","slug":"improve-your-company-culture-part-1","status":"publish","type":"post","link":"https:\/\/www.stratospherenetworks.com\/blog\/improve-your-company-culture-part-1\/","title":{"rendered":"Improve Your Company Culture: Part 1"},"content":{"rendered":"
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\"company<\/a>Strategy is usually at the forefront of a company\u2019s focus. Strategy is not the only thing that makes a company successful. Culture<\/a> also plays a vital role. The culture of your company impacts your branding, your marketing success, and daily operations, all of which directly affect how the world sees your organization. The logos of brands like Apple, Google, and Starbucks are identifiable not only because they seem to be everywhere, but also these businesses have strong cultures that shine through their employees, storefronts, and logos. These positive, strong cultures all begin within the walls of their offices.<\/p>\n

Why Culture is so Important<\/strong><\/p>\n

Giving your employees a feeling of ownership over their jobs makes them feel empowered, and empowerment encourages innovative thinking. This all begins with a healthy workplace culture. If people feel invisible or stifled in their work place, they’ll do the bare minimum expected of them. It\u2019s human nature to want to feel like we are part of something and that we have some control over our lives. Don\u2019t forget that your brand is comprised of the individuals in your company. So nurturing a positive company culture is not just the responsibility of the HR department, but of everyone, from the CEO to the janitor.<\/p>\n

A healthy culture has several benefits. Take a look at a few and the reasons why they can have such a significant effect.<\/p>\n