{"id":5420,"date":"2022-10-04T13:47:00","date_gmt":"2022-10-04T18:47:00","guid":{"rendered":"https:\/\/www.stratospherenetworks.com\/blog\/?p=5420"},"modified":"2022-10-04T13:47:00","modified_gmt":"2022-10-04T18:47:00","slug":"how-to-improve-cx-by-investing-in-seo","status":"publish","type":"post","link":"https:\/\/www.stratospherenetworks.com\/blog\/how-to-improve-cx-by-investing-in-seo\/","title":{"rendered":"How to improve CX by investing in SEO"},"content":{"rendered":"

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SEO, UX, CX. You might find yourself feeling fatigued by the barrage of letters. However, to position your company for success, it\u2019s vital to not only understand each of these concepts individually but also comprehend how they\u2019re all connected.<\/p>\n

If you\u2019re working on search engine optimization (SEO), you\u2019re also working on customer experience (CX)<\/a>, and vice versa. As you seek to deliver excellent experiences and boost sales, here\u2019s everything you should know about how these pursuits relate to each other.<\/p>\n

Why a great CX starts with stellar SEO<\/h2>\n

Think back to the last time you interacted with a company. Was it in person, on the phone, or online? It\u2019s typical these days for these kinds of communications to take place virtually. On average worldwide, digital customer interactions went from accounting for 20 percent of the total in June 2017 to nearly 60 percent in July 2020, according to Statista<\/a>.<\/p>\n

As of this year, 72 percent of customer interactions are digital, according to MuleSoft\u2019s 2022 Connectivity Benchmark Report<\/a>. That means the user experience (UX) you deliver via digital channels like your website significantly influences overall CX. If your site is slow, not optimized for mobile, or hard to navigate, that sub-par digital experience<\/a> will drive away prospective and current customers. As a result, it\u2019s vital to invest in your UX and optimize your website.<\/p>\n

While fine-tuning your site for humans might seem like its own endeavor compared to catering to search engines, SEO involves doing both. While Google focuses on identifying pages with the most relevant and highest-quality content in response to an end user\u2019s query, page experience<\/a> also affects rankings. Subsequently, SEO connects to UX, which ties into CX.<\/p>\n

4 SEO tips to improve customer experiences<\/h2>\n

If you want to optimize your site\u2019s page experience, Google Search Central<\/a> recommends concentrating on the following criteria. Note: Google has stated intentions to update page experience signals yearly.<\/p>\n