{"id":5812,"date":"2023-03-30T10:10:54","date_gmt":"2023-03-30T15:10:54","guid":{"rendered":"https:\/\/www.stratospherenetworks.com\/blog\/?p=5812"},"modified":"2023-03-30T10:10:54","modified_gmt":"2023-03-30T15:10:54","slug":"6-tips-for-better-marketing-and-sales-alignment","status":"publish","type":"post","link":"https:\/\/www.stratospherenetworks.com\/blog\/6-tips-for-better-marketing-and-sales-alignment\/","title":{"rendered":"6 tips for better marketing and sales alignment"},"content":{"rendered":"

\"AMarketing and sales go together like peanut butter and jelly. Unfortunately, in many instances, the two of them end up siloed. While 87 percent of marketing and sales leaders say collaboration between the departments fuels vital organizational growth, 79 percent of marketing leads never convert to sales, according to the education business LXA<\/a>.<\/p>\n

On top of that, 65 percent of salespeople report problems finding content to send to prospective clients, and only 59 percent of marketing professionals feel they know what kind of content their company\u2019s sales reps need.<\/p>\n

This disconnect between two departments that should work closely together leads to lost sales and frustration for professionals on both sides. If you want to boost sales and improve employee experiences, it’s worth reviewing the alignment between your marketing and sales teams and taking steps to get them on the same page.<\/p>\n

The cost of failing to sync sales and marketing<\/h2>\n

If sales and marketing work separately instead of in sync, that disconnect could seriously hurt your organization. LinkedIn global research<\/a> found that 60 percent of survey respondents believe misaligned sales and marketing teams could have a detrimental effect on financial performance.<\/p>\n

Each year in the U.S. alone, marketing and sales waste approximately $1 trillion because they\u2019re out of step with each other, according to LinkedIn\u2019s The Art of Winning guide<\/a>. Meanwhile, companies classified as \u201chighly aligned\u201d grow 19 percent faster and are 15 percent more profitable, according to a blog by Forrester<\/a> Vice President and Senior Research Director Phil Harrell.<\/p>\n

How to get sales and marketing on the same page<\/h2>\n

Fortunately, there are plenty of strategies you can employ to get your sales reps and marketing team members working together like a well-oiled machine. Here are a few top tips to improve alignment from HubSpot<\/a>, Outreach<\/a>, and G2<\/a>.<\/p>\n