{"id":5996,"date":"2023-06-27T09:58:13","date_gmt":"2023-06-27T14:58:13","guid":{"rendered":"https:\/\/www.stratospherenetworks.com\/blog\/?p=5996"},"modified":"2025-06-27T14:26:57","modified_gmt":"2025-06-27T19:26:57","slug":"your-guide-to-branded-caller-id-how-to-boost-answer-rates-by-80","status":"publish","type":"post","link":"https:\/\/www.stratospherenetworks.com\/blog\/your-guide-to-branded-caller-id-how-to-boost-answer-rates-by-80\/","title":{"rendered":"Your guide to branded caller ID: How to boost answer rates by 80%"},"content":{"rendered":"

\"CloseWhen your phone rings and you glance at the screen and see a strange number, do you answer the call or ignore it? If you prefer not to pick up, you\u2019re in good company: 80 percent of Americans don\u2019t answer when an unknown number calls their cell phone, according to the Pew Research Center<\/a>.<\/p>\n

At a time when many of us receive more calls from \u201cScam Likely\u201d than any other contact, that statistic isn\u2019t surprising. It is discouraging, however, for businesses trying to reach clients to remind them of appointments, make deliveries, or communicate some other variety of essential information. Pew found that 14 percent of Americans don\u2019t even listen to voicemails after a mystery number reaches out, so getting in touch with them is nearly impossible if you aren\u2019t already saved to their contacts.<\/p>\n

That\u2019s where branded caller identification<\/a> comes in. If your outbound calls frequently go unanswered and unreturned, ensuring your company\u2019s name and logo appear on people\u2019s smartphone screens can help you stop wasting time and prevent missed appointments and lost business. Here\u2019s what you should know about branded caller ID and how it can benefit your organization.<\/p>\n

What is branded caller ID?<\/h2>\n

Branded caller ID ensures that identifiable information (i.e., your company\u2019s name and logo) shows up when your staff places outbound calls, according to the Forbes article \u201cBranded Caller ID: The Pros And Cons In The Battle Against Phone Scams<\/a>.\u201d The solution is sometimes known as caller ID branding or call display branding.<\/p>\n

One of our partners can also include your location in the info displayed when you contact clients. On top of that, they can pre-authenticate all your calls if you opt for secure calling, which means your clients can rest assured they\u2019re talking to your actual company and not scammers pretending to work for you.<\/p>\n

Why you should brand your outbound calls<\/h2>\n

The vast majority (79 percent) of unidentified calls go unanswered, according to research conducted by one of our partners. They\u2019ve also found that 38 percent of workers say their business has suffered financially due to the inability to reach current or prospective clients, and 42 percent report losing customers or possible deals because they couldn\u2019t get in touch with people via phone.<\/p>\n

If your number shows up without a name and logo or as the dreaded \u201cScam Likely,\u201d you could end up dealing with the following issues:<\/p>\n