{"id":6019,"date":"2023-07-11T10:46:34","date_gmt":"2023-07-11T15:46:34","guid":{"rendered":"https:\/\/www.stratospherenetworks.com\/blog\/?p=6019"},"modified":"2023-07-11T10:46:34","modified_gmt":"2023-07-11T15:46:34","slug":"5-tips-for-small-business-leaders-interested-in-generative-ai","status":"publish","type":"post","link":"https:\/\/www.stratospherenetworks.com\/blog\/5-tips-for-small-business-leaders-interested-in-generative-ai\/","title":{"rendered":"5 tips for small business leaders interested in generative AI"},"content":{"rendered":"

\"AIf you\u2019re a small business leader who wants to accelerate your organization\u2019s growth, you\u2019re in good company: 83 percent of the 1,003 U.S. small business owners included in an April 2023 GoDaddy survey<\/a> expressed a desire to expand and increase revenue during the following 12 months. However, building up your business can be a challenge. Nearly half (42 percent) of survey respondents said attracting new customers is the most difficult aspect of running their companies.<\/p>\n

Producing content in the form of press releases, blogs, social media posts, and other formats can boost brand awareness and pique the interest of prospective customers. However, finding the time to produce compelling marketing content can be difficult and stressful. That\u2019s where generative artificial intelligence solutions can make a significant difference. It\u2019s no surprise that the GoDaddy survey found 57 percent of small business leaders are interested in utilizing generative AI tools.<\/p>\n

As we explored in a previous blog entry, \u201c10 notable business use cases for generative AI<\/a>,\u201d this type of artificial intelligence can perform numerous tasks for your company, from sales and marketing content creation to basic customer service. However, before integrating generative AI into your daily operations, you should consider the following recommendations based on our team\u2019s experience helping business leaders<\/a> make optimal technology decisions.<\/p>\n

1. Research the technology and how it compares to other types of AI.<\/h2>\n

While you don\u2019t need to be a high-level generative AI expert, it\u2019s wise to take some time to review essential information on how generative AI works and what differentiates it from other varieties (e.g., conversational AI). Gaining a deeper understanding of the technology will empower you to maximize your ROI as you leverage it to grow your business. To start, check out our previous blog entry, \u201cConversational AI vs. generative AI: What business leaders should know<\/a>.\u201d<\/p>\n

2. Define your goals first.<\/h2>\n

You can\u2019t hit the target if you\u2019re not sure what it looks like. Before utilizing generative AI, identify specific objectives you\u2019d like to achieve with the solution. For example, maybe you want to publish more blog entries and boost website traffic by 5 percent during the next six months.<\/p>\n

3. Be aware of potential security risks.<\/h2>\n

Any information you enter into generative AI solutions could be exposed in a data breach. For example, earlier this year, ChatGPT\u2019s parent company, OpenAI, disclosed in a blog entry<\/a> that a since-patched bug in an open-source library allowed some users to see part of others\u2019 chat histories and also might have exposed snippets of some users\u2019 payment information. On top of that, the cybersecurity company Group-IB<\/a> found stolen credentials for more than 100,000 ChatGPT accounts for sale on the dark web after hackers stole login information via malware.<\/p>\n

To reduce your security risk<\/a>, educate your staff on best password practices and how to spot phishing messages, in addition to instructing them not to disclose sensitive information to the AI.<\/p>\n

4. Ensure you understand the limitations of generative AI.<\/h2>\n

While its capabilities are impressive, generative AI solutions aren\u2019t without their flaws. ChatGPT, for example, is prone to \u201challucinations\u201d (a.k.a. fabrications), repetitiveness, and lengthy answers, as OpenAI warns<\/a>. A human should always edit AI-generated content before publication to ensure quality and accuracy.<\/p>\n

5. Seek expert guidance.<\/h2>\n

Our technology consultants<\/a> would be happy to help if you want advice on generative AI for small businesses. We have experience identifying the best AI solutions for SMBs based on their requirements, pain points, needs and goals. Our consultants also have access to exclusive research, analyses, and detailed comparison matrices to streamline the purchasing process. We typically save our clients dozens of hours they would have spent vetting their options independently.<\/p>\n

\"AnTake the first step toward transforming with confidence today by calling 877-599-3999 or emailing sales@stratospherenetworks.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

If you\u2019re a small business leader who wants to accelerate your organization\u2019s growth, you\u2019re in good company: 83 percent of the 1,003 U.S. small business owners included in an April 2023 GoDaddy survey expressed a desire to expand and increase … Read more ><\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":6020,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[261],"tags":[],"class_list":["post-6019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-tips-from-the-president"],"yoast_head":"Generative AI for small businesses: 5 key considerations<\/title>\n<meta name=\"description\" content=\"If you\u2019re interested in generative AI for small businesses, consider the following recommendations from our consultants.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stratospherenetworks.com\/blog\/5-tips-for-small-business-leaders-interested-in-generative-ai\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Generative AI for small businesses: 5 key considerations\" \/>\n<meta property=\"og:description\" content=\"If you\u2019re interested in generative AI for small businesses, consider the following recommendations from our consultants.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.stratospherenetworks.com\/blog\/5-tips-for-small-business-leaders-interested-in-generative-ai\/\" \/>\n<meta property=\"og:site_name\" content=\"Stratosphere Networks IT Support Blog - Chicago IT Support Technical Support\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-11T15:46:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.stratospherenetworks.com\/blog\/wp-content\/uploads\/2023\/07\/generative-ai-learning-loading-bar-1024x661.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"661\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kevin Rubin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kevin Rubin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.stratospherenetworks.com\/blog\/5-tips-for-small-business-leaders-interested-in-generative-ai\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.stratospherenetworks.com\/blog\/5-tips-for-small-business-leaders-interested-in-generative-ai\/\"},\"author\":{\"name\":\"Kevin Rubin\",\"@id\":\"https:\/\/www.stratospherenetworks.com\/blog\/#\/schema\/person\/5e80dcea00878b83fb152245aa51b3f5\"},\"headline\":\"5 tips for small business leaders interested in generative AI\",\"datePublished\":\"2023-07-11T15:46:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.stratospherenetworks.com\/blog\/5-tips-for-small-business-leaders-interested-in-generative-ai\/\"},\"wordCount\":637,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.stratospherenetworks.com\/blog\/5-tips-for-small-business-leaders-interested-in-generative-ai\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.stratospherenetworks.com\/blog\/wp-content\/uploads\/2023\/07\/generative-ai-learning-loading-bar.jpg\",\"articleSection\":[\"Tech Tips from the President\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.stratospherenetworks.com\/blog\/5-tips-for-small-business-leaders-interested-in-generative-ai\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.stratospherenetworks.com\/blog\/5-tips-for-small-business-leaders-interested-in-generative-ai\/\",\"url\":\"https:\/\/www.stratospherenetworks.com\/blog\/5-tips-for-small-business-leaders-interested-in-generative-ai\/\",\"name\":\"Generative AI for small businesses: 5 key considerations\",\"isPartOf\":{\"@id\":\"https:\/\/www.stratospherenetworks.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.stratospherenetworks.com\/blog\/5-tips-for-small-business-leaders-interested-in-generative-ai\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.stratospherenetworks.com\/blog\/5-tips-for-small-business-leaders-interested-in-generative-ai\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.stratospherenetworks.com\/blog\/wp-content\/uploads\/2023\/07\/generative-ai-learning-loading-bar.jpg\",\"datePublished\":\"2023-07-11T15:46:34+00:00\",\"author\":{\"@id\":\"https:\/\/www.stratospherenetworks.com\/blog\/#\/schema\/person\/5e80dcea00878b83fb152245aa51b3f5\"},\"description\":\"If you\u2019re interested in generative AI for small businesses, consider the following recommendations from our consultants.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.stratospherenetworks.com\/blog\/5-tips-for-small-business-leaders-interested-in-generative-ai\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.stratospherenetworks.com\/blog\/5-tips-for-small-business-leaders-interested-in-generative-ai\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.stratospherenetworks.com\/blog\/5-tips-for-small-business-leaders-interested-in-generative-ai\/#primaryimage\",\"url\":\"https:\/\/www.stratospherenetworks.com\/blog\/wp-content\/uploads\/2023\/07\/generative-ai-learning-loading-bar.jpg\",\"contentUrl\":\"https:\/\/www.stratospherenetworks.com\/blog\/wp-content\/uploads\/2023\/07\/generative-ai-learning-loading-bar.jpg\",\"width\":2156,\"height\":1391,\"caption\":\"A hand adds wooden blocks to a loading bar labeled \\\"Generative AI. Loading...\\\" against a blue background.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.stratospherenetworks.com\/blog\/5-tips-for-small-business-leaders-interested-in-generative-ai\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.stratospherenetworks.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 tips for small business leaders interested in generative AI\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.stratospherenetworks.com\/blog\/#website\",\"url\":\"https:\/\/www.stratospherenetworks.com\/blog\/\",\"name\":\"Stratosphere Networks IT Support Blog - Chicago IT Support Technical Support\",\"description\":\"The Stratosphere Networks IT Support blog offering IT Support Services information.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.stratospherenetworks.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.stratospherenetworks.com\/blog\/#\/schema\/person\/5e80dcea00878b83fb152245aa51b3f5\",\"name\":\"Kevin Rubin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.stratospherenetworks.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4e0f1ab948ce542b3dd8def474bcde6faa8862614b72d26878c7755269b276e9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4e0f1ab948ce542b3dd8def474bcde6faa8862614b72d26878c7755269b276e9?s=96&d=mm&r=g\",\"caption\":\"Kevin Rubin\"},\"sameAs\":[\"http:\/\/stratospherenetworks.com\/\"],\"url\":\"https:\/\/www.stratospherenetworks.com\/blog\/author\/kevin-rubin\/\"}]}<\/script>","yoast_head_json":{"title":"Generative AI for small businesses: 5 key considerations","description":"If you\u2019re interested in generative AI for small businesses, consider the following recommendations from our consultants.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.stratospherenetworks.com\/blog\/5-tips-for-small-business-leaders-interested-in-generative-ai\/","og_locale":"en_US","og_type":"article","og_title":"Generative AI for small businesses: 5 key considerations","og_description":"If you\u2019re interested in generative AI for small businesses, consider the following recommendations from our consultants.","og_url":"https:\/\/www.stratospherenetworks.com\/blog\/5-tips-for-small-business-leaders-interested-in-generative-ai\/","og_site_name":"Stratosphere Networks IT Support Blog - Chicago IT Support Technical Support","article_published_time":"2023-07-11T15:46:34+00:00","og_image":[{"width":1024,"height":661,"url":"https:\/\/www.stratospherenetworks.com\/blog\/wp-content\/uploads\/2023\/07\/generative-ai-learning-loading-bar-1024x661.jpg","type":"image\/jpeg"}],"author":"Kevin Rubin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Kevin Rubin","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.stratospherenetworks.com\/blog\/5-tips-for-small-business-leaders-interested-in-generative-ai\/#article","isPartOf":{"@id":"https:\/\/www.stratospherenetworks.com\/blog\/5-tips-for-small-business-leaders-interested-in-generative-ai\/"},"author":{"name":"Kevin Rubin","@id":"https:\/\/www.stratospherenetworks.com\/blog\/#\/schema\/person\/5e80dcea00878b83fb152245aa51b3f5"},"headline":"5 tips for small business leaders interested in generative AI","datePublished":"2023-07-11T15:46:34+00:00","mainEntityOfPage":{"@id":"https:\/\/www.stratospherenetworks.com\/blog\/5-tips-for-small-business-leaders-interested-in-generative-ai\/"},"wordCount":637,"commentCount":0,"image":{"@id":"https:\/\/www.stratospherenetworks.com\/blog\/5-tips-for-small-business-leaders-interested-in-generative-ai\/#primaryimage"},"thumbnailUrl":"https:\/\/www.stratospherenetworks.com\/blog\/wp-content\/uploads\/2023\/07\/generative-ai-learning-loading-bar.jpg","articleSection":["Tech Tips from the President"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.stratospherenetworks.com\/blog\/5-tips-for-small-business-leaders-interested-in-generative-ai\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.stratospherenetworks.com\/blog\/5-tips-for-small-business-leaders-interested-in-generative-ai\/","url":"https:\/\/www.stratospherenetworks.com\/blog\/5-tips-for-small-business-leaders-interested-in-generative-ai\/","name":"Generative AI for small businesses: 5 key considerations","isPartOf":{"@id":"https:\/\/www.stratospherenetworks.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.stratospherenetworks.com\/blog\/5-tips-for-small-business-leaders-interested-in-generative-ai\/#primaryimage"},"image":{"@id":"https:\/\/www.stratospherenetworks.com\/blog\/5-tips-for-small-business-leaders-interested-in-generative-ai\/#primaryimage"},"thumbnailUrl":"https:\/\/www.stratospherenetworks.com\/blog\/wp-content\/uploads\/2023\/07\/generative-ai-learning-loading-bar.jpg","datePublished":"2023-07-11T15:46:34+00:00","author":{"@id":"https:\/\/www.stratospherenetworks.com\/blog\/#\/schema\/person\/5e80dcea00878b83fb152245aa51b3f5"},"description":"If you\u2019re interested in generative AI for small businesses, consider the following recommendations from our consultants.","breadcrumb":{"@id":"https:\/\/www.stratospherenetworks.com\/blog\/5-tips-for-small-business-leaders-interested-in-generative-ai\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.stratospherenetworks.com\/blog\/5-tips-for-small-business-leaders-interested-in-generative-ai\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.stratospherenetworks.com\/blog\/5-tips-for-small-business-leaders-interested-in-generative-ai\/#primaryimage","url":"https:\/\/www.stratospherenetworks.com\/blog\/wp-content\/uploads\/2023\/07\/generative-ai-learning-loading-bar.jpg","contentUrl":"https:\/\/www.stratospherenetworks.com\/blog\/wp-content\/uploads\/2023\/07\/generative-ai-learning-loading-bar.jpg","width":2156,"height":1391,"caption":"A hand adds wooden blocks to a loading bar labeled \"Generative AI. Loading...\" against a blue background."},{"@type":"BreadcrumbList","@id":"https:\/\/www.stratospherenetworks.com\/blog\/5-tips-for-small-business-leaders-interested-in-generative-ai\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.stratospherenetworks.com\/blog\/"},{"@type":"ListItem","position":2,"name":"5 tips for small business leaders interested in generative AI"}]},{"@type":"WebSite","@id":"https:\/\/www.stratospherenetworks.com\/blog\/#website","url":"https:\/\/www.stratospherenetworks.com\/blog\/","name":"Stratosphere Networks IT Support Blog - Chicago IT Support Technical Support","description":"The Stratosphere Networks IT Support blog offering IT Support Services information.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.stratospherenetworks.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.stratospherenetworks.com\/blog\/#\/schema\/person\/5e80dcea00878b83fb152245aa51b3f5","name":"Kevin Rubin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.stratospherenetworks.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4e0f1ab948ce542b3dd8def474bcde6faa8862614b72d26878c7755269b276e9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4e0f1ab948ce542b3dd8def474bcde6faa8862614b72d26878c7755269b276e9?s=96&d=mm&r=g","caption":"Kevin Rubin"},"sameAs":["http:\/\/stratospherenetworks.com\/"],"url":"https:\/\/www.stratospherenetworks.com\/blog\/author\/kevin-rubin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.stratospherenetworks.com\/blog\/wp-json\/wp\/v2\/posts\/6019","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stratospherenetworks.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stratospherenetworks.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stratospherenetworks.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stratospherenetworks.com\/blog\/wp-json\/wp\/v2\/comments?post=6019"}],"version-history":[{"count":3,"href":"https:\/\/www.stratospherenetworks.com\/blog\/wp-json\/wp\/v2\/posts\/6019\/revisions"}],"predecessor-version":[{"id":6024,"href":"https:\/\/www.stratospherenetworks.com\/blog\/wp-json\/wp\/v2\/posts\/6019\/revisions\/6024"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stratospherenetworks.com\/blog\/wp-json\/wp\/v2\/media\/6020"}],"wp:attachment":[{"href":"https:\/\/www.stratospherenetworks.com\/blog\/wp-json\/wp\/v2\/media?parent=6019"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stratospherenetworks.com\/blog\/wp-json\/wp\/v2\/categories?post=6019"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stratospherenetworks.com\/blog\/wp-json\/wp\/v2\/tags?post=6019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}