{"id":6224,"date":"2023-11-30T15:12:57","date_gmt":"2023-11-30T20:12:57","guid":{"rendered":"https:\/\/www.stratospherenetworks.com\/blog\/?p=6224"},"modified":"2023-11-30T15:12:57","modified_gmt":"2023-11-30T20:12:57","slug":"want-loyal-customers-focus-on-the-how-instead-of-the-what","status":"publish","type":"post","link":"https:\/\/www.stratospherenetworks.com\/blog\/want-loyal-customers-focus-on-the-how-instead-of-the-what\/","title":{"rendered":"Want loyal customers? Focus on the \u2018how\u2019 instead of the \u2018what\u2019"},"content":{"rendered":"

\"CloseIn the early 2000s, I was working in telecommunications alongside Kevin Rubin, the current president and CIO of Stratosphere Networks, when we noticed a major gap in the industry: None of the Avaya<\/a> partners at the time offered white-glove service.<\/p>\n

Seeing an opportunity to make a difference, we founded Converged Communication Systems (CCS)<\/a> in 2003 and vowed to prioritize service over sales. By demonstrating that we aren\u2019t afraid to do the complicated work needed to lay the foundation for solid relationships, we earned our clients\u2019 trust and formed lasting connections. After bringing in $116,000 in revenue in the first year, CCS saw that figure rise steadily, reaching over $10 million approximately 20 years later.<\/p>\n

When we launched Stratosphere Networks, a multifaceted managed IT services<\/a> provider, in 2003, we achieved similar results by employing the same outlook: High-quality customer service is always our top priority.<\/p>\n

Customer expectations and the tools we utilize daily might change. Still, one aspect of doing business has stayed the same for 20+ years: Focusing on customer service is the key to success.<\/p>\n

Why how you serve matters more than what you sell<\/h2>\n

When we launched CCS and later Stratosphere Networks, what made us stand out and continues to bring in new business is our focus on white-glove service above all else. As a services-led organization, we\u2019ve consistently attracted new clients and turned them into permanent trusted partners through years of consistent, high-quality support.<\/p>\n

What you do matters less than how you do it: Even among people who love your company or product, 59 percent will walk away permanently after a few bad experiences, according to a PwC survey<\/a> of U.S. consumers.<\/p>\n

To make a relationship last, you must offer a consistently outstanding customer experience (CX) and reliable support. That holds just as true for business partnerships as personal connections. Without trust, you don\u2019t have anything at the end of the day. You\u2019ll create strong bonds if you prove to your clients that they can depend on you to have their backs, even in complicated situations.<\/p>\n

For example, we\u2019ve demonstrated our dependability in the following ways:<\/p>\n