{"id":6683,"date":"2024-12-06T16:26:06","date_gmt":"2024-12-06T21:26:06","guid":{"rendered":"https:\/\/www.stratospherenetworks.com\/blog\/?p=6683"},"modified":"2024-12-06T16:26:06","modified_gmt":"2024-12-06T21:26:06","slug":"how-to-improve-your-marketing-teams-data-literacy","status":"publish","type":"post","link":"https:\/\/www.stratospherenetworks.com\/blog\/how-to-improve-your-marketing-teams-data-literacy\/","title":{"rendered":"How to improve your marketing team\u2019s data literacy"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-medium wp-image-6684\" src=\"https:\/\/www.stratospherenetworks.com\/blog\/wp-content\/uploads\/2024\/12\/numbers-and-graphs-data-analysis-stock-photo-300x165.jpg\" alt=\"Colorful graphs and charts against a faint background of rows of numbers, representing data analysis.\" width=\"300\" height=\"165\" srcset=\"https:\/\/www.stratospherenetworks.com\/blog\/wp-content\/uploads\/2024\/12\/numbers-and-graphs-data-analysis-stock-photo-300x165.jpg 300w, https:\/\/www.stratospherenetworks.com\/blog\/wp-content\/uploads\/2024\/12\/numbers-and-graphs-data-analysis-stock-photo-1024x564.jpg 1024w, https:\/\/www.stratospherenetworks.com\/blog\/wp-content\/uploads\/2024\/12\/numbers-and-graphs-data-analysis-stock-photo-768x423.jpg 768w, https:\/\/www.stratospherenetworks.com\/blog\/wp-content\/uploads\/2024\/12\/numbers-and-graphs-data-analysis-stock-photo-1536x846.jpg 1536w, https:\/\/www.stratospherenetworks.com\/blog\/wp-content\/uploads\/2024\/12\/numbers-and-graphs-data-analysis-stock-photo-2048x1128.jpg 2048w, https:\/\/www.stratospherenetworks.com\/blog\/wp-content\/uploads\/2024\/12\/numbers-and-graphs-data-analysis-stock-photo-200x110.jpg 200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>It\u2019s definitely possible to have too much of a good thing. Many professionals these days find themselves in that situation with data. The total amount of data created, captured, copied and consumed worldwide hit 149 zettabytes this year, according to <a href=\"https:\/\/www.statista.com\/statistics\/871513\/worldwide-data-created\/\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external external_icon\">Statista<\/a>. That figure is expected to exceed a staggering 394 zettabytes by 2028.<\/p>\n<p>More isn\u2019t necessarily better when it comes to data. You can gather mountains of information and have nothing to show for it if you don\u2019t understand how to interpret it and utilize it to achieve your goals.<\/p>\n<p>If you\u2019re data savvy, however, the information you gather can supercharge your marketing efforts and help you reach the right people. Here\u2019s what you need to know about why data literacy in marketing matters and how to sharpen your team\u2019s ability to stand out and reach the right people with the power of data gathering and analysis.<\/p>\n<h2>Why data literacy matters for marketers<\/h2>\n<p>Every organization should strive for a high level of data literacy to accelerate decision-making, identify new ways to increase revenue, and make more efficient use of resources, according to <a href=\"https:\/\/www.gartner.com\/en\/data-analytics\/topics\/data-literacy\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external external_icon\">Gartner<\/a>. For marketing departments, in particular, a data-driven approach can transform your ability to efficiently reach your target audience.<\/p>\n<p>The advantages of adopting a data-centric marketing strategy and capturing and scrutinizing information about your customers and the effectiveness of your campaigns include the following, according to <a href=\"https:\/\/www.semrush.com\/blog\/data-driven-marketing\/\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external external_icon\">Semrush<\/a>.<\/p>\n<ul>\n<li>Improved market segmentation<\/li>\n<li>Better personalization and user experiences<\/li>\n<li>Enhanced resource allocation as you identify your most worthwhile pursuits<\/li>\n<li>Well-informed and faster decision-making backed by data<\/li>\n<\/ul>\n<h2>How to improve data literacy in marketing<\/h2>\n<p>When faced with the vast volume of data available today, it\u2019s easy to feel overwhelmed and unsure where to start. To build a data-literate culture in your marketing department and organization at large, start simple, as <a href=\"https:\/\/geoffreycolon.net\/about-colon\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external external_icon\">Geoffrey Colon<\/a>, co-founder and chief strategy officer of Feelr Media, advised earlier this year during a virtual <a href=\"https:\/\/www.ama.org\/events\/conference\/virtual-conference-marketing-analytics\/\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external external_icon\">event hosted by the American Marketing Association (AMA)<\/a>.<\/p>\n<p>\u201cWhat we have a tendency of losing in the field of marketing is we don\u2019t want to tie our shoes,\u201d Colon said. \u201cWe don\u2019t want to do the basics.\u201d<\/p>\n<p>In his keynote session, titled \u201cThe Magnificent Seven: The 7 Marketing Analytics to Help Build a Data-Literate Business Culture,\u201d he recommended considering how to \u201cplay it simple\u201d and avoid simply collecting data for the sake of possessing it. Instead, all the information you amass should serve your business in a specific way.<\/p>\n<p>As for building a data-literate culture, he explained that \u201cthe journey depends on your organization\u2019s specific context.\u201d<\/p>\n<p>Here are some questions he advised asking yourself to improve your team\u2019s data utilization:<\/p>\n<ul>\n<li>What don\u2019t you currently know that you\u2019d like to find out?<\/li>\n<li>What are the key business challenges your company faces, and how can data help you overcome them?<\/li>\n<li>How are you working to resolve problems for the organization as a whole, and how can data bolster those efforts?<\/li>\n<li>How can you constantly strive to improve the current situation?<\/li>\n<li>Where do you currently stand in terms of data and traffic, and how can you improve those numbers?<\/li>\n<\/ul>\n<p>Answering these questions will lay the foundation for a more deliberate approach to collecting and assessing data.<\/p>\n<p>If you want to evaluate data-gathering solutions for your marketing team, our <a href=\"https:\/\/www.stratospherenetworks.com\/trusted-advisor.html\" target=\"_blank\" rel=\"noopener\">technology advisors<\/a> would be happy to help. After evaluating your current business processes, we can identify tools to gather client data and support better customer <a href=\"https:\/\/www.stratospherenetworks.com\/customer-experience-employee-experience.html\" target=\"_blank\" rel=\"noopener\">experiences<\/a>:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.stratospherenetworks.com\/artificial-intelligence-for-businesses.html\" target=\"_blank\" rel=\"noopener\">Artificial intelligence (AI)<\/a><\/li>\n<li><a href=\"https:\/\/www.stratospherenetworks.com\/cloud-consulting-services.html\" target=\"_blank\" rel=\"noopener\">Cloud applications<\/a><\/li>\n<li>Customer relationship management (CRM) software<\/li>\n<li>Cloud applications<\/li>\n<li>And more<\/li>\n<\/ul>\n<p>Take the first step toward achieving optimal data literacy in marketing today by calling 877-599-3999 or emailing <a href=\"mailto:sales@stratospherenetworks.com\" target=\"_blank\" rel=\"noopener\">sales@stratospherenetworks.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s definitely possible to have too much of a good thing. Many professionals these days find themselves in that situation with data. The total amount of data created, captured, copied and consumed worldwide hit 149 zettabytes this year, according to &hellip; <a href=\"https:\/\/www.stratospherenetworks.com\/blog\/how-to-improve-your-marketing-teams-data-literacy\/\">Read more <span class=\"meta-nav\">><\/span><\/a><\/p>\n","protected":false},"author":11,"featured_media":6684,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[373],"tags":[],"class_list":["post-6683","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cmo-insights"],"yoast_head":"<title>Why data literacy in marketing matters<\/title>\n<meta name=\"description\" content=\"Modern marketers can\u2019t compete and deliver great customer experiences without the right data. 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Here\u2019s how to boost your team\u2019s data literacy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.stratospherenetworks.com\/blog\/how-to-improve-your-marketing-teams-data-literacy\/\" \/>\n<meta property=\"og:site_name\" content=\"Stratosphere Networks IT Support Blog - Chicago IT Support Technical Support\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-06T21:26:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.stratospherenetworks.com\/blog\/wp-content\/uploads\/2024\/12\/numbers-and-graphs-data-analysis-stock-photo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2334\" \/>\n\t<meta property=\"og:image:height\" content=\"1285\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lori Leonardo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lori Leonardo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.stratospherenetworks.com\/blog\/how-to-improve-your-marketing-teams-data-literacy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.stratospherenetworks.com\/blog\/how-to-improve-your-marketing-teams-data-literacy\/\"},\"author\":{\"name\":\"Lori Leonardo\",\"@id\":\"https:\/\/www.stratospherenetworks.com\/blog\/#\/schema\/person\/d67c2969fe682e4637854567c59474cb\"},\"headline\":\"How to improve your marketing team\u2019s data literacy\",\"datePublished\":\"2024-12-06T21:26:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.stratospherenetworks.com\/blog\/how-to-improve-your-marketing-teams-data-literacy\/\"},\"wordCount\":618,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.stratospherenetworks.com\/blog\/how-to-improve-your-marketing-teams-data-literacy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.stratospherenetworks.com\/blog\/wp-content\/uploads\/2024\/12\/numbers-and-graphs-data-analysis-stock-photo.jpg\",\"articleSection\":[\"CMO Insights\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.stratospherenetworks.com\/blog\/how-to-improve-your-marketing-teams-data-literacy\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.stratospherenetworks.com\/blog\/how-to-improve-your-marketing-teams-data-literacy\/\",\"url\":\"https:\/\/www.stratospherenetworks.com\/blog\/how-to-improve-your-marketing-teams-data-literacy\/\",\"name\":\"Why data literacy in marketing matters\",\"isPartOf\":{\"@id\":\"https:\/\/www.stratospherenetworks.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.stratospherenetworks.com\/blog\/how-to-improve-your-marketing-teams-data-literacy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.stratospherenetworks.com\/blog\/how-to-improve-your-marketing-teams-data-literacy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.stratospherenetworks.com\/blog\/wp-content\/uploads\/2024\/12\/numbers-and-graphs-data-analysis-stock-photo.jpg\",\"datePublished\":\"2024-12-06T21:26:06+00:00\",\"author\":{\"@id\":\"https:\/\/www.stratospherenetworks.com\/blog\/#\/schema\/person\/d67c2969fe682e4637854567c59474cb\"},\"description\":\"Modern marketers can\u2019t compete and deliver great customer experiences without the right data. 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