{"id":6906,"date":"2025-06-20T11:56:36","date_gmt":"2025-06-20T16:56:36","guid":{"rendered":"https:\/\/www.stratospherenetworks.com\/blog\/?p=6906"},"modified":"2025-06-20T11:56:36","modified_gmt":"2025-06-20T16:56:36","slug":"tech-talks-safeguard-your-brand-build-trust-with-call-spoofing-protection","status":"publish","type":"post","link":"https:\/\/www.stratospherenetworks.com\/blog\/tech-talks-safeguard-your-brand-build-trust-with-call-spoofing-protection\/","title":{"rendered":"Tech Talks: Safeguard your brand, build trust with call spoofing protection"},"content":{"rendered":"

\"incoming<\/p>\n

To serve as technology consultants to our clients, we need to stay up to speed with the latest IT trends and solutions. To achieve that, our team of IT experts attends weekly training sessions. Our Tech Talks blog series offers a snapshot of these educational<\/em> sessions.<\/em><\/p>\n

A large U.S. bank became the target of a phishing attack. Scammers masquerading as the bank sent customers text messages with fake alerts of fraudulent activity and then followed up with calls that appeared to be legitimate. This call spoofing campaign duped customers out of millions.<\/p>\n

To stop the scammers and repair their reputation, the bank turned to branded calling solutions in our portfolio. With enterprise authentication, branded outbound calling featuring the bank\u2019s name and logo on legitimate calls, and spoof protection, the bank successfully regained the trust of their client base. Their new suite of branded calling tools blocked over 130,000 calls during the first month and increased the answer rate of one of their most frequently used outbound numbers to over 90 percent.<\/p>\n

If you know or suspect that scammers have targeted your organization\u2019s customers, you should also implement call spoofing protection to safeguard your clients against fraud, retain their trust and enhance your brand.<\/p>\n

Call spoofing protection: Key features and benefits<\/h2>\n

Spoofing occurs when a caller disguises their true identity and alters their caller identification information to masquerade as another person or business. Common targets include banks and healthcare providers, although any company can become an unsuspecting pawn in scammers’ efforts to trick people into handing over their assets.<\/p>\n

Combined with enterprise calling authentication, spoof protection services will automatically stop all non-authenticated numbers from masquerading as your outbound numbers. Given that 87 percent <\/strong>of Americans agreed that the businesses they patronize should do more to protect their customers from bad actors, spoofing protection can have a significant impact on your reputation and the long-term standing of your brand.<\/p>\n

This solution implements a zero-trust policy (i.e., never trust, always verify) to ensure end-to-end secure communications. It functions as an add-on to the enterprise call authentication service, shielding your clients and company from fraud.<\/p>\n

Notable benefits of call spoofing protection include the following:<\/p>\n