Public Utility Builds Foundation for AI-Powered Customer Service

Client Overview

  • Public utility serving a broad and diverse customer base
  • Provides essential services with ongoing customer billing and payment needs
  • Multiple business and IT teams involved in customer service and payment operations
  • Relied on legacy payment technology and disconnected processes
  • Sought to modernize its technology foundation and prepare for greater use of automation and AI
AI Property Tax Platform Case Study

Challenge

  • Legacy payment technology created friction for customers and employees
  • Existing systems required manual intervention when processes broke down
  • Disconnected systems limited access to consistent, usable data
  • Payment issues contributed to higher customer support demand and operational costs
  • Legacy technology made it difficult to introduce modern digital capabilities
  • Limited integration restricted reporting, analytics, and opportunities for intelligent automation
  • The organization needed to address immediate payment challenges while building a foundation for future AI initiatives
  • Discovery found that technology limitations had led to reactive and manual business processes; the modernization strategy identified better integration, centralized data, near-real-time reporting, and AI as opportunities to create a more agile operation

Solution

  • Conducted discovery sessions across customer service, finance, communications, and IT teams
  • Assessed existing workflows, systems, integrations, and customer interactions
  • Identified manual processes that could benefit from modernization and automation
  • Evaluated new payment technology based on business and technical requirements
  • Selected a modern payment processing solution with stronger integration capabilities
  • Developed a roadmap connecting payment modernization with future automation and AI initiatives
  • Established plans for better data availability across core business systems
  • Identified opportunities for AI to assist customers and support employees
  • Prioritized technology investments that could serve as a foundation for continued modernization

Execution & Technology

  • Mapped customer journeys, workflows, and payment processes to identify opportunities for improvement
  • Planned mobile browser payment capabilities and expanded digital self-service
  • Designed integration between payment processing and the organization's CRM
  • Incorporated business intelligence tools to strengthen analytics and reporting
  • Planned centralized data access to improve visibility across business functions
  • Established integration requirements to get the right data to the right systems at the right time
  • Created a phased technology roadmap to support continued modernization
  • Identified future AI use cases for helping customers find answers more quickly
  • Identified opportunities to use AI to reduce employee training time, knowledge burden, and cognitive load during customer interactions
  • Created the technical groundwork needed to support additional automation and AI initiatives

Business Impact

  • Established a stronger technology and data foundation for AI adoption
  • Reduced reliance on disconnected legacy technology and manual processes
  • Created a path toward greater automation across customer service operations
  • Improved system integration and access to business data
  • Expanded analytics and reporting capabilities to support better decision-making
  • Created opportunities to reduce support demand through digital self-service
  • Positioned employees to spend more time on interactions requiring human judgment
  • Established a roadmap for using AI to assist customers and employees
  • Connected near-term technology modernization with longer-term AI goals
  • Created a more flexible foundation for future digital and automation initiatives

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