Search Engine Optimization, more commonly known as SEO, is a hot topic in the technology industry. No matter what industry you’re in, however, SEO plans are beneficial for every business. Here are a few of those benefits:
Over 2.5 billion people use search engines worldwide. Of that number, 1.17 billion are using Google. Needless to say, making sure your website ranks high on search engines is crucial for gaining online business. Creating and managing an SEO plan will ensure that your business secures its high ranking online.
Social media plays a big role in SEO, and allows you to communicate directly with your consumers. Twitter is a great tool, and it referred to as “micro-blogging” because your posts have to be 140 characters or less. This makes it easy to post things quickly, and you can become an industry thought leader by posting relevant content for your audience to read. Facebook is also a good platform to utilize, because you can easily share videos and pictures for your customers to watch. LinkedIn is a professional profile, which you can use to join industry-related groups, discussions and follow other accounts. Additionally, there’s Google+. Although it’s not as popular, Google loves its own products and therefore Google+ is good to have to post and join “circles” that will benefit your business.
In order to successfully increase your search engine rankings, your website needs to be organized and appealing so visitors can easily navigate through it. When creating an SEO plan, this is a great time to clean up your website and add your social media profiles, a blog and any needed tabs to gain more traction with visitors.
Need an SEO plan? Call us today at 855-599-9998 to speak with one of our SEO consultants.