Facebook has caused ripples in the social media community once again, after mainpulating users’ news feeds to study how social media posts affect people’s emotions. The study has since been published in the Proceedings of the National Academy of Sciences by Facebook researcher Adam Kramer, Jeffrey Hancock from Cornell University, and Jamie Guillory from University of California at San Francisco. The study found that Facebook posts do in fact affect the emotional state of the reader.
To conduct the study, Facebook manipulated 689,003 of its users’ feeds to reflect certain emotions. So, to see if someone would become angrier when exposed to angry statuses, Facebook tweaked the user’s feed to show a majority of angry statuses. Users were never notified of their participation, which has caused an uproar among the participants and Facebook critics alike.
Either way, Facebook’s privacy policies remain in question. In the past, Facebook has acted first and then sent public apologies later. Critics believe this situation will be no different.