Have you ever changed your mind about a brand because of a social media post? Maybe a glowing endorsement in your feed inspired you to try a company’s products. Alternatively, a scathing critique might have led you to steer clear.
Given the amount of time many of us spend these days scrolling Facebook, Instagram, TikTok, X, YouTube, and other social media platforms, it’s no surprise that content and interactions on these channels can make or break a business.
Vigilant online reputation management is a must for any modern business that wants to maintain a competitive edge: 76 percent of consumers value quick responses to their needs, and 69 percent expect brands to respond to mentions on social media channels within 24 hours, according to Sprout Social.
However, with numerous conversations happening on a growing number of social channels, how can your marketing team ensure timely responses to every brand mention? Trying to keep up with all interactions across all social media platforms will easily overwhelm marketing staff members, especially when combined with all their other responsibilities.
That’s where artificial intelligence can save the day. Our portfolio includes an AI solution for social media marketing that makes managing 30+ digital channels a breeze.
Here are a few notable ways to enhance social media marketing with AI.
1. AI-powered chatbots.
Bots can instantly respond to customer comments and complaints on social media, eliminating delayed reactions that could hurt your brand’s reputation.
2. Automatic sentiment analysis.
AI can efficiently analyze large volumes of social media data and provide insights into overall customer sentiment, sounding the alarm if the tide turns against your company on any social channels.
3. Social listening and trend identification.
AI can also listen in on conversations relevant to your industry and pinpoint emerging trends, helping your company stay ahead of the competition.
4. Content recommendations.
You can deploy artificial intelligence to analyze the types of content your target audience engages with the most. Subsequently, you can adjust your social campaigns to ensure you’re using the right format to capture the attention of the people you want to reach.
5. Influencer engagement.
AI can efficiently analyze data from social channels and tell you which influencers align with your brand’s values and appeal to your target audience.
With this AI solution in place for social media management, clients typically achieve the following results:
- 180 percent increase in engagement
- 73 percent decrease in negative sentiment
- $700,000 in retention-driven revenue per year
To give you a real-life example, a financial services company with 30,000 employees leveraged this solution to identify types of content and themes that resonated with their target audience. The company then launched a social campaign based on those insights. The platform made coordinating the campaign easy and automated most of the community management workload.
In just seven days, the organization’s social posts received over 57,000 engagements, a tenfold increase compared to the same seven-day period the previous year. The brand also gained 290 new Instagram followers and hit 31,000 likes on a single post.
If you want to explore AI solutions for businesses, our trusted technology advisors would be happy to help. We leverage over 20 years of IT industry experience, the latest market data, detailed comparison matrices, and access to niche solutions to streamline the purchasing process and save our clients a significant amount of time and money.
Our portfolio includes AI solutions for various departments, including sales and marketing, customer service, contact centers, human resources, facilities, and IT support. If you’re under pressure to deploy AI but aren’t sure where to start, we also offer a free assessment for qualifying businesses.
Start your AI adventure today by calling 877-599-3999 or emailing sales@stratospherenetworks.com.
