Online search engines are still a common tool used by consumers, so it’s important to have a strong online presence for your business. Although you can pay for online visibility, Search Engine Optimization (SEO) provides a more organic way for consumers to be exposed to your services/products. Here are 5 reasons every business should invest in SEO:
Search Engines won’t die out anytime soon.
Search engines are still popular among consumers, with Google and Yahoo! as top leaders. Therefore, having a solid SEO plan is important when securing your business’s online image. Consumers also look for convenience, so having a spot on the first search page will boost your business and increase your overall ROI.
Online marketing can be costly. Expenses associated with pay-per-click (PPC), social media marketing and advertising build up, while SEO is relatively inexpensive. While cutting costs, SEO also provides a more organic search, which can be more appealing to a potential client instead of an online spot your business had to pay for.
Gain an advantage over your competition.
With a strong online presence, potential clients or customers will see your business appear on a search page before your competitors’. Alternatively, if your business doesn’t have an online presence, customers and clients will find your competitor before they find you.
Mobile searching is on the rise.
More and more people use their smartphones for online searches each year. With smartphone usage, local search optimization has become increasingly popular, allowing businesses to target consumers in specific areas.
SEO incorporates social media.
Search engines like Google change the way they look at websites to stay up-to-date with current trends. This means that incorporating social media into your SEO plan is essential, as Google now looks for online activity outside of websites. Creating a Google+, Twitter and Facebook page that are frequently updated will help boost your business’s SEO rankings and visibility.
Why wait? Call Stratosphere Networks today at (877) 599-3999 to create a customized SEO plan for your business.