How to Create Your Social Media Plan

Social media has become one of the greatest platforms for online marketing and engagement. With social media, companies can have conversations directly with their customers and clients, and can also use these platforms for additional customer service opportunities. It’s important, however, to structure your posts to speak to your target audience in order to avoid sounding like spam or advertising. Here are a few tips to consider when creating your social media marketing plan:

Participate in conversations.

planning your social media

One of the most important aspects of social media is participation. This includes re-tweeting other companies or customers, sharing industry news and commenting on posts. Sparking conversation will help boost your brand awareness and avoid one way dialogue.

Use visuals.

social media best practices

Posts which include visuals have more audience engagement than those without. Whether you post a video, infographic or photo, these will grab your customers’ attention more than just text. This is also a great opportunity for you to be creative and innovative.

Clearly define your Call to Action.


Although you want to avoid sounding like an advertisement, social media presents opportunities to tell customers what their call to action is. For example, you can ask your audience to share, like and comment on posts. Within the posts, you can include links to your website to drive traffic.

Consistency is key.

posting frequently on social media

Posting regularly and sharing news or stories that you find interesting is important in keeping your audience engaged. You should be posting at least once a day, although not all of the posts have to be about your company or organization.

Need help creating your social media plan?

Contact Stratosphere Networks today at 877-599-3999 to speak with our marketing team about SEO and social media plans for your company.

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