Since it’s Halloween Eve, it’s prime time to consider what scares you and potentially confront your fears. Aside from the classic ghosts and ghouls, plenty of other specters can keep you up at night.
For many business leaders, choosing the wrong technology is one of the scariest scenarios. The prospect of losing time, money, and the respect of your employees can prove far more chilling than any malevolent spirit.
The horror story of selecting the wrong tech
Regrettable technology decisions are far from uncommon occurrences. Gartner has found that 73 percent of tech buyers express high levels of regret before they even implement the product. Like horror movie characters who venture into the darkness in pursuit of the source of ominous noises, they realize they’ve made a grave mistake and must face the consequences.
If you invest in the wrong tech, you might not get slain by a mysterious assailant, but you will need to spend time and money replacing the unsatisfactory solution. The average B2B buyer spends up to 20 hours researching options before contacting a sales rep, according to Showpad. That figure increases to 40 hours for products with a price tag of $100,000 or more.
That means finding an alternative could take a whole work week or more – eating up valuable hours you could have devoted to other priorities. Meanwhile, your staff and clients could lose confidence in your decision-making skills.
How to conquer your technology fears
Understandably, the idea of opting for a solution that’s a disaster for your business might make you want to avoid implementing any new tech. However, allowing the fear of selecting the wrong technology to hold you back will stand in the way of innovation, transformation, and progress for your company.
Gartner’s study of over 1,000 enterprise technology buyers found that those with high levels of regret tended to have unfocused purchasing strategies, with conflicting objectives factoring into nearly 90 percent of high-regret decisions.
As purchasing committees have gotten larger, there’s a greater likelihood of contradictory goals and desires. Additionally, by 2025, Gartner projects that 90 percent of the individuals weighing in on tech buying will be non-IT staff members.
So, how can you ensure your committee doesn’t decide to move forward with tech you’ll regret purchasing before you even implement the new solution? The answer is working with third-party advisors who can leverage IT industry experience and an unbiased outside perspective to put your mind at ease, banish your fears, and help you advance with confidence.
Our technology advisors have experience disrupting dysfunctional decision-making and streamlining tech purchasing. We leverage proven tactics to reduce or eliminate discord and save our clients dozens of hours with our 20+ years of IT industry experience and expertise. We hold all stakeholders accountable and create a safe environment for them to share their true pain points and desires with the team.
Don’t let the fear of choosing the wrong technology hold you back. Move forward with confidence now by calling 877-599-3999 or emailing sales@stratospherenetworks.com.
