Are you ready to migrate your phone system to the cloud? Or are you dissatisfied with your current Unified Communications as a Service (UCaaS) platform and prepared to explore alternatives?
If so, navigating the vast and volatile UCaaS marketplace can be daunting. With so many suppliers competing against each other and rankings constantly shifting, pinpointing the right product for your company can be time-consuming and stressful. That’s where we come in.
Our team of trusted technology advisors leverages over 20 years of IT and telephony experience, partnerships with market leaders, knowledge of niche solutions, and access to the latest data to efficiently identify UCaaS offerings that align with our clients’ unique needs. Because we do the homework for them, the business and IT leaders who partner with us save dozens of hours they would have otherwise spent researching on their own.
We also have a tool in our arsenal that generates comprehensive comparison matrices illustrating how suppliers stack up against each other. This “versus” blog series demonstrates how an objective matrix can streamline the UCaaS shopping process and support data-driven decision-making.
This blog entry examines Zoom versus GoTo. Before you examine the matrix, here’s some vital background information about each supplier.
UCaaS supplier profile: Zoom
UCaaS supplier profile: ZoomAlthough Zoom exploded in popularity as a tool for combating social isolation in 2020, this San Jose, CA-based supplier has provided video communication solutions to individuals and businesses since 2011. UCaaS from Zoom promotes productivity and collaboration from any location with an intuitive interface, security, reliability, scalability, and HD video and audio.
With Zoom UCaaS, you can easily add telephony users to meetings. This platform is an excellent choice if you’re migrating from an on-premises phone system to the cloud and your staff members are already familiar with Zoom for personal or professional communications. Additionally, it offers native enhanced emergency calling and compliance recording capabilities.
Stratosphere is a Zoom Phone certified integrator, meaning we can add value to your Zoom environment and maximize your return on investment with design, deployment, and solution management services. We offer white-glove project management services and expert guidance to support smooth implementation. Our Zoom experts can also ensure the solution is configured correctly to meet your needs.
UCaaS supplier profile: GoTo
UCaaS supplier profile: GoToGoTo – formerly known as LogMeIn – was founded in 2003 and is headquartered in Boston, MA. This unified communications and remote IT support solution supplier facilitates secure work from any location with their portfolio of products for remote access, tech support, communication, and collaboration. GoTo Connect offers customizable and scalable cloud phone system functionality, including but not limited to call routing, dial plans, and auto attendants.
GoTo Connect is ideal for small businesses seeking an affordable and flexible UCaaS offering that combines messaging, meetings, and calling. Other notable selling points include speedy deployment, 99.999 percent uptime, highly responsive customer support, bandwidth friendliness, and enterprise-grade security and compliance. You can also bundle GoTo Connect with GoTo Resolve via GoTo Essentials to combine cloud communications and remote IT support.
Our support team is certified in GoTo onboarding assistance and has extensive knowledge of GoTo cloud solutions. We can ensure implementation goes smoothly with our white-glove project management and support services. Our GoTo experts will ensure you have access to all the feature functionality you need to achieve your objectives. Additionally, we have a proven process to facilitate end user adoption.
| Provider | GoTo | Zoom | |
| HQ | Location of headquarters | Boston, MA; Dublin, Ireland | San Jose, CA |
| # of Employees | in-house staff | confidential | 6,000 |
| Public / Private | Privately owned or publicly traded | Private | Public: ZM |
| Seats in Service | Number of licenses deployed | 1.45M | 7M (Zoom Phone) |
| Minimum Seat Count / MRC | # of seats or MRC minimum required to engage | no minimum | no minimum |
| Sweet Spot | Ideal opportunities for the provider | 25-1,500 seats | 150-2,500+ seats |
| Key Acquisitions | Companies acquired and integrated into the supplier’s offering | Jive, Miradore | Keybase, Kites, Solvvy, Workvivo |
| Datacenter Locations | Location of supplier’s data centers APAC: Asia-Pacific EMEA: Europe, Middle East, Africa LATAM: Latin America NA: North America | EMEA: Frankfurt LATAM: São Paulo UK: London US: Chicago, Grand Rapids, Las Vegas, Los Angeles, Portland, Salt Lake City, Seattle | APAC: Hong Kong, Hyderabad, Melbourne, Mumbai, Osaka, Singapore, Sydney, Tianjin, Tokyo Canada: Toronto, Vancouver EMEA: Amsterdam, Frankfurt LATAM: Queretaro (Mexico), São Paulo US: Denver, Newark, New York City, San Jose, Virginia |
| International Full PSTN Replacement | local DID + in-country calling experience, number portability, access to emergency services | 12 Countries | 47+ Countries |
| Compatible Handsets | IP phones supported and/or resold by supplier | Algo, Cisco, Grandstream, Panasonic, Poly, Yealink | Algo, Audiocodes, Cisco, Grandstream, Logitech, Poly, Snom, Yealink |
| Platform | Does provider leverage a proprietary/native platform or leverage a platform via third-party partnership? | Proprietary | Proprietary |
| Microsoft Teams Integrations | Supplier’s capability with Microsoft Teams | Middleware Direct Routing – Bundled PBX Embedded Dialer | Direct Routing – Bundled PBX Direct Routing – Microsoft PBX Embedded Dialer |
| Compliance | Compliance standards the provider has met or is capable of assisting a cloud customer in meeting. | CCPA, GDPR, SOC 2 Additional Compliances: TIPS | CCPA, CPNI, Cloud Security Alliance (CSA), FedRAMP, GDPR, HIPAA, HITRUST, ISO 27001, SOC 2 Additional Compliances: FERPA, IAPP, NCSC DOD IL2, PIPE/PHIPA |
| Contact Center | Contact center solutions the supplier offers | Proprietary | Proprietary |
| Key System Emulation | Can imitate Key Phone System functionality | Yes | Yes |
| SIP Trunking Available | Does the supplier offer SIP trunking services for on-premises PBXs? | Yes | Yes |
| Line of Business App Integrations | 3rd-party SaaS solutions the supplier has integrated with | Microsoft Office, Google Workspace, Salesforce, Slack, Zendesk, Zoho Additional Integrations: CurveDental, DealerSocket, Redtail, VinSolutions GoTo Connect integrations | Cerner, EPIC, Google Workspace, HubSpot, JobDiva, Microsoft Dynamics, Microsoft Office, Salesforce, ServiceNow, Slack, SugarCRM, Zendesk, Zoho Additional Integrations: Full List |
| AI Capabilities | Artificial Intelligence tools incorporated in the provider’s solution | Additional Capabilities: Open AI Integration Campaign Creation | Assign Action Items Live Language Translation Note Taking & Summarization Real-Time Transcription Sentiment Analysis |
| SD-WAN Offerings | SD-WAN technologies that these providers offer and manage themselves. | none | none |
| Circuits Offered | Do these suppliers offer Dedicated Circuits for UCaaS traffic only, Internet circuits, and/or SIP trunking? If yes, please specific which ones. | yes; dedicated voice circuits, SIP trunking Not to be positioned as a SIP trunk “provider”; rather, this is a hybrid solution for on-prem migration to UCaaS | no |
| Bring Your Own MPLS | If MPLS is supported, can the client bring any MPLS provider? Additional cost likely to apply. | yes | yes |
| Top Customer Verticals | Verticals in which supplier has historically had the most success | Automotive, Education, Healthcare, Legal | Education, Healthcare, Professional Services, Technology |
| On-Site Implementation / Training | Does the supplier charge extra for these services? | Additional Charge | Additional Charge |
| Implementation Overview | Description or link providing further detail | Available Upon Request | Available Upon Request |
| Dedicated Customer Support | Does the supplier provide dedicated support personnel? If so, is this included or is there an additional cost? | 24/7 support included with annual subscription | 24/7 global access included. Premier/Premier+ packages available for additional charge. |
| Collaboration Solutions Available | Native and/or 3rd-party resale options offered by supplier | GoToConnect (voice, chat, video), GoToMeeting (video only), GoToWebinar (online presentations), GoToTraining (virtual classrooms), GoToRoom (hardware room system for GoToMeeting video | Proprietary |
| Case Studies | link to provider’s case studies page | Available Upon Request | Available Upon Request |
| Differentiators | unique features of the technology | Easy to use, easy to manage, simple licensing, competitive pricing, inclusive national & international minutes, free off-the-shelf CRM integrations, free use of open API, highly-rated customer service and support. Only UCaaS provider to also offer ITSG (remote desktop MTCE bundled for IT) | All-in-one platform for Contact Center, AI, Virtual Agent, Phone, E-mail, Calendar, Video Meetings, Room Systems, Digital Signage, Content Sharing, Whiteboarding, Team Chat, Events, Webinars and more with over 2,000 app integrations with rich APIs and SDKs. |
Due to our partnerships with GoTo and Zoom, we can objectively assess both options for your business and suggest the best course of action based on your pain points, requirements, and goals.
Get started now by calling 877-599-3999 or emailing sales@stratospherenetworks.com. You can also jumpstart your search for the best business communications solution by completing our free UCaaS assessment.
