How Content Filtering Can Benefit Your Business


Have you ever visited your favorite website and gotten lost for hours? You head to YouTube and before you know it, you’ve spent four hours watching Bob Ross reruns. Where does the time go?

The Internet is an entertaining place, no doubt. We have instant access to all sorts of information and interesting things, so it’s easy to get wrapped up in it. That’s fine by itself, but when on the job, there’s perhaps a little problem.

As a professional company, you have to make sure workers remain productive over the course of a day, especially if their work includes time spent on computers. Many businesses adopt content filtering policies, software, or specific rulesets for computers during working hours. And why? Again, it’s easy to get lost on the Web, and a worker browsing their Facebook probably isn’t getting a report done.

This is one of the major benefits to content filtering: It helps maintain productivity. While it’s not usually necessary to completely cut off an employee’s access to the Web, keeping certain websites on lockdown can help keep a tempted worker on track. Since it’s impossible to constantly check everyone’s history and everyone’s work desk at every hour of the day, having a policy or content filtering system maintains policy without the legwork.

For the most part, you won’t always need a content filtering system. Most workers are professional enough they won’t browse Reddit all day while only actually working for half an hour (though this definitely happens). However, content filtering isn’t just for the occasional procrastinator. It also has the added benefit of better security.

Not everyone is savvy about where they go on the Web. Even if they are, some websites can slap unwanted adware onto your systems, hampering hardware performance. Then, of course, there’s the risk of pulling in dangerous malware, Trojans, or various other Internet bugs. These malicious bits of code can wreak havoc on unprotected system in a number of ways, from compromising company information to damaging hardware. All it takes is one slip up, and suddenly the whole business is paying for it. Better to simply apply content filtering and avoid the risk altogether.

Lastly, content filtering could help you financially. Since filters might block certain sites like YouTube, the level of bandwidth used is severely lessened. Depending on whether your organization pays for its network model (e.g., on a by use basis), you could lessen the financial strain by cutting out bandwidth demanding sites altogether. Additionally, since workers are focused, you won’t be paying for distracted employees.

For the most part, workers stay productive and focused on their job, but even the most focused of minds can be distracted by the endless stream of Internet content. A content filtering system keeps those flashy websites at bay and helps businesses stay secure and productive.

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