Tech Talks: Boost Sales With Advanced Marketing Analytics, IVR

Call center workers with headsetsIn order to serve as a trusted advisor to our clients, we need to stay up to speed with the latest IT trends and solutions. To achieve that, our team of IT experts attends weekly training sessions conducted by various IT solution providers. Based on our extensive experience and sales volume with the suppliers, we receive exclusive, direct and usually in person training from these vendors. Our Tech Talks blog series offers a snapshot of these educational sessions.

Marketing directors, would you like to have access to more call data? Are you missing out on opportunities to follow up on leads because you don’t have specific enough information available? If so, we have a marketing analytics solution you might want to consider. Our team of IT experts recently met with one of our partners to discuss their offerings, which include a platform that provides the call attribution data needed to understand and enhance marketing performance. Here’s an overview of some of their solutions and how they help marketing departments convert callers into clients.

Solution Overview: Marketing Analytics
This marketing analytics platform offers businesses access to AI-powered insights into call attributes that you can leverage to make your marketing efforts more effective. With this solution, you’ll gain the ability to do the following:

  • Learn what percentage of calls goes unanswered for each of your locations/agents.
  • Identify mishandled calls.
  • Assess lead quality, optimize for keywords that callers use, and link agent performance to outcomes.
  • Adjust the caller experience, marketing expenditures, and website interactions to boost loyalty and revenue.
  • Route callers based on their personal info/data.
  • Target prospective customers with Facebook, Google AdWords, and display ads.

These are just some of the capabilities that your business can gain with this cutting-edge marketing analytics solution.

Cloud-based IVR Offering
Additionally, our partner provides a cloud-based interactive voice response (IVR) solution that allows marketing and sales teams to create and modify professional IVR applications quickly and easily, with no assistance from IT programmers. This solution lets your business do the following:

  • Set up inbound and/or outbound automated caller surveys.
  • Answer and route calls at all hours of the day with an automated attendant.
  • Ask callers questions to assess lead quality and route them accordingly.

It’s also entirely based in the cloud, so you don’t need to purchase or maintain costly hardware. This solution is ideal for businesses such as restaurant groups that have multiple sites and would like to enhance/centralize call routing in addition to increasing sales.

Case Study: Chicago Restaurant Group Solves Missed Reservation Problem With IVR Solution

One of our clients – one of the most recognized restaurant groups in Chicago – had an issue with missing hundreds of calls from people trying to make reservations simply because many of their locations weren’t open to answer. We provided them with a cloud-based IVR solution and call distributor technology from our partner, which allowed the company to route those calls to a central office where reservationists can answer them. Overall, the solution helped our client book hundreds of reservations that they previously would have missed out on, gaining about $75,000 in net revenue each month.

If you’re interested in learning more about these marketing analytics and IVR solutions, our expert consultants can provide you with more information and help you determine whether these offerings will meet your organization’s unique needs. Our extensive partner network, experience working with a wide range of IT solutions, and vendor agnostic approach allow us to serve as a trusted advisor to our clients. Feel free to reach out to us by emailing or calling 877-599-3999.

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