Tech Talks: Increase first-call conversions by 79% with branded calling

Close up of a person at their keyboard receiving an incoming call from "Unknown" and hitting the reject call option. To serve as technology consultants to our clients, we need to stay up to speed with the latest IT trends and solutions. To achieve that, our team of IT experts attends weekly training sessions conducted by various IT solution providers. Based on our extensive experience and sales volume with the suppliers, we receive exclusive, direct and usually in-person training from these suppliers. Our Tech Talks blog series offers a snapshot of these educational sessions.

Following a major accident the day before Thanksgiving, a hospital in Texas desperately needed to replenish its supply of Type O-negative blood. The hospital contacted a call center service provider to get the word out to known blood donors in the area.

The service provider worked with one of our partners, a branded calling solution supplier, to ensure that their outbound calls showed up on recipients’ phone screens with not only the blood center name but also the description “urgent appeal.” Ultimately, thanks in part to customized call identification, the call center achieved an 85 percent success rate with 28 units of blood donated within five days.

That’s just one example of the significant difference branded caller identification can make. A whopping 87 percent of people won’t answer a call from an unknown source, according to our partner’s research. For businesses making outbound calls for vital reasons, this can result in valuable hours lost to phone tag, missed appointments and deliveries, and overall wasted time and money. If you want to boost answer rates and stop unidentified outbound calls from hurting your business, you should consider branding your calls.

During a recent meeting with our technology consultants, the branded calling provider’s sales team reviewed the details of their offering and its many business benefits. Here’s what you should know about our partner and their branded caller ID solution to make a well-informed purchasing decision.

Provider overview

Founded in 2008, this supplier is a leader in the branded calling space, identifying more than 100 million calls per month. They’re based in the U.S. but employ 400 people at multiple locations worldwide. This provider’s main goals are to support more personalized calling experiences and protect consumers from scammers by ensuring they know who’s calling them. They boast a reach exceeding 280 million devices and have over 60 patents issued (with even more pending).

Featured offering: Branded calling

At a time when scammers call frequently, people usually won’t pick up the phone if the contact is unknown. This supplier’s solution will boost your answer rates with a branded text or graphic display that includes your company name and location and even your logo and a personalized brief message describing the purpose of the call. The benefits of branded caller ID for your business include the following:

  • Higher answer rates

  • Potential 79 percent increase in first-call conversion rates

  • Better customer relationships, as 84 percent of consumers say they’d feel more valued by a business that clearly identified calls

  • Lower turnover rates and happier call center agents since they avoid frustrating phone tag sessions and don’t have to convince clients they aren’t scammers

Their branded calling solution is iOS and Android compatible and covers numerous wireless carriers, including T-Mobile and Verizon, among others. Note: This service is only available for calls made in the U.S. or to recipients in the U.S. There is no minimum call volume, and the price per call decreases as you make more calls due to tiered pricing. The supplier can get the solution up and running within a couple of days once you submit the phone numbers you want covered.

Our consultants can assist you if you’d like to learn more about branded caller ID solutions for your business. We have connections with multiple branded calling solution suppliers in our network and can conduct a competitive analysis with your needs and goals in mind.

Take the first step toward higher answer rates today by calling 877-599-3999 or emailing sales@stratospherenetworks.com.

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