Tech Talks: Branded caller ID with company name and logo boosts answer rates by 80% on average

Close up of a smartphone lying on a keyboard with an incoming call from "unknown caller."To serve as a trusted advisor to our clients, we need to stay up to speed with the latest IT trends and solutions. To achieve that, our team of IT experts attends weekly training sessions conducted by various IT solution providers. Based on our extensive experience and sales volume with the suppliers, we receive exclusive, direct and usually in-person training from these suppliers. Our Tech Talks blog series offers a snapshot of these educational sessions.

How many unknown calls do you get, and how many do you answer? Then, when it turns out it was important, how much time do you waste listening to the voicemail and calling them back?

One of our trusted partners, a software supplier focused on modernizing voice services, can eliminate the inconvenience associated with unknown numbers with a solution that brands outbound calls with the company’s name and logo.

You should consider implementing this branded caller ID solution if you’re looking to boost answer rates for outbound calls. The provider’s sales team recently met with our technology advisors to discuss their solution and how it can increase sales and lead to better customer experiences. Here’s everything you need to know about the supplier and the advantages of deploying their software.

Provider overview

Founded in 2016, this Seattle-based software development company shields people from spam calls, secures networks for carriers, and facilitates connections between businesses and their customers. The supplier’s founder started creating spam-blocking and caller identification apps for mobile devices in 2015. By 2016, the company had worked with AT&T to introduce the first network-based spam solution and an application for consumers seeking fraud protection. Today, the supplier serves leading mobile providers globally and has over 200 million monthly active users in more than 40 countries.

Featured offering: Branded caller ID for businesses

This supplier’s research shows that a whopping 79 percent of unidentified calls go answered, and 94 percent of consumers think “fraud” when they see a strange number on their smartphone screen. These statistics aren’t surprising in a world where many of us get daily spam calls. However, it makes life difficult for businesses that need to connect with clients. With this supplier’s software, you can ensure that outbound calls to customers’ mobile devices don’t look like spam.

Key features and capabilities include the following:

  • Branding (your company’s name and logo) on outbound calls
  • In-depth call analytics and insights for performance tracking
    • Delivery and performance reports
    • Customizable reports
  • Call reputation health monitoring
  • Self-service management for number identity and analytics via a cloud-based user console

With branded calling in place, enterprises increase answer rates by 80 percent on average, according to the supplier. Additionally, a Forrester study of a composite client with a 3-year contract found an ROI of 677 percent and greater call center productivity valued at $730,525.

For example, one of the supplier’s clients is a financial services firm that helps consumers access credit. The company wanted to increase answer rates for outbound calls to clients in need of assistance applying for loans. However, rampant robocalls made people reluctant to answer calls from unknown numbers. Branded caller identification software solved that problem and significantly increased the company’s answer rates, helping more clients complete the loan application process.

Our trusted advisors can assist you if you want to learn more about voice solutions from this supplier and others in the marketplace. With extensive experience, a vast partner network, and access to advanced tools, we can rapidly identify products and services that align with your pain points, needs and goals. Our advisors can generate objective comparison matrices to streamline the process of pinpointing your ideal solutions and suppliers. On top of all that, our price parity guarantee means working with us won’t cost you more than going straight to the provider.

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