When your phone rings and you glance at the screen and see a strange number, do you answer the call or ignore it? If you prefer not to pick up, you’re in good company: 80 percent of Americans don’t answer when an unknown number calls their cell phone, according to the Pew Research Center.
At a time when many of us receive more calls from “Scam Likely” than any other contact, that statistic isn’t surprising. It is discouraging, however, for businesses trying to reach clients to remind them of appointments, make deliveries, or communicate some other variety of essential information. Pew found that 14 percent of Americans don’t even listen to voicemails after a mystery number reaches out, so getting in touch with them is nearly impossible if you aren’t already saved to their contacts.
That’s where branded caller identification comes in. If your outbound calls frequently go unanswered and unreturned, ensuring your company’s name and logo appear on people’s smartphone screens can help you stop wasting time and prevent missed appointments and lost business. Here’s what you should know about branded caller ID and how it can benefit your organization.
What is branded caller ID?
Branded caller ID ensures that identifiable information (i.e., your company’s name and logo) shows up when your staff places outbound calls, according to the Forbes article “Branded Caller ID: The Pros And Cons In The Battle Against Phone Scams.” The solution is sometimes known as caller ID branding or call display branding.
One of our partners can also include your location in the info displayed when you contact clients. On top of that, they can pre-authenticate all your calls if you opt for secure calling, which means your clients can rest assured they’re talking to your actual company and not scammers pretending to work for you.
Why you should brand your outbound calls
The vast majority (79 percent) of unidentified calls go unanswered, according to research conducted by one of our partners. They’ve also found that 38 percent of workers say their business has suffered financially due to the inability to reach current or prospective clients, and 42 percent report losing customers or possible deals because they couldn’t get in touch with people via phone.
If your number shows up without a name and logo or as the dreaded “Scam Likely,” you could end up dealing with the following issues:
- Missed appointments or non-delivery of goods
- Slower response times and reduced customer satisfaction
- Lower agent productivity and higher customer acquisition costs
- Slower lead conversion or even opportunities lost to a competitor
How many hours does your business lose to missed appointments and deliveries and tedious sessions of back-and-forth missed calls between your staff and clients? Your team members don’t need to spend valuable minutes placing outbound calls that go ignored and leaving voicemails that won’t ever reach the ears of the intended recipients. With branded outbound calls, enterprises boost answer rates by an average of 80 percent, according to our partner.
Our technology consultants can assist you if you want to explore branded caller ID solutions. We have connections with leading providers in our partner network and can perform a rapid competitive analysis of the top contenders. With 20+ years of experience in IT and telecommunications, our team can offer expert insights and streamline the process of finding the right fit for your business.
Don’t waste any more time playing phone tag. Take the first step toward higher answer rates today by calling 877-599-3999 or emailing sales@stratospherenetworks.com to connect with our consultants.
