What ChatGPT means for marketing: 10 key use cases

A person in a suit and tie seen from the neck down holding a glowing chatbot symbol in one outstretched hand and a tablet with graphs projecting out of it in the other hand.As technology continues to evolve, marketing professionals must also adapt their strategies to stay competitive. One such advancement is the use of conversational AI, such as ChatGPT, to engage with customers and potential clients. ChatGPT is a large language model that is trained to understand and respond to natural language queries, making it a valuable tool for marketers seeking to improve customer experiences and drive business growth. In this article, we will explore how marketing professionals can use ChatGPT to enhance their marketing efforts and achieve their goals.

Surprise: A human didn’t compose the paragraph you just read. ChatGPT wrote it in response to the prompt, “Write the introduction to an article on how marketing professionals can use ChatGPT.” This is just a minor demonstration of the tool’s capabilities. Since OpenAI debuted the model in November 2022, ChatGPT has inspired an incredible amount of buzz across all industries with its ability to generate content quickly and efficiently. It has the potential to dramatically alter how all kinds of professionals – including marketers – do their jobs.

ChatGPT limitations: It’s important to note that ChatGPT is not flawless. As OpenAI explains, the program can produce answers that sound right but are false or complete nonsense. It also tends to be “excessively verbose,” repeat certain points, and give completely different answers depending on how you phrase your prompts (specificity is critical). Subsequently, while it’s a valuable tool, it requires human editing and oversight.

With that said, these are some of the top ways ChatGPT can prove useful in the world of marketing, according to Entrepreneur, MarTech, and Search Engine Journal. Note: This isn’t an exhaustive list.

1. Blog ideas.

If you’re ever stumped when brainstorming blog ideas, ChatGPT can quickly come up with a list of potential posts when prompted with a topic.

2. Outlines.

Once you have your blog or article idea, you might find yourself pondering what sections and subheads to include. Again, ChatGPT can rapidly come to the rescue if you’re stuck and need assistance defining the skeleton of your content before you flesh it out.

3. Keyword lists.

Although you’ll have to do additional research to confirm search volume, when given a topic, OpenAI’s language model can provide a list of target keywords to get the ball rolling for you.

4. Headlines.

If you’re having trouble with titles or headlines for your work, ChatGPT is a responsive brainstorming partner.

5. Social media posts.

Stumped trying to come up with an eye-catching Facebook post or Instagram caption? You can turn to conversational AI to generate some ideas.

6. Target personas.

If you need inspiration when fleshing out your company’s target personas to fine-tune your marketing efforts, generative AI can streamline the process.

7. Chatbots.

An intelligent chatbot can take your organization’s customer service to the next level. With an OpenAI account and a WordPress site, it’s possible to deploy a ChatGPT bot rapidly. For details, see the Forbes article, “How To Build A ChatGPT Chatbot For Your Website In Minutes.”

8. Emails.

Whether you’re reaching out to a coworker or a potential client, generative AI can suggest the right phrasing when provided with all the necessary context.

9. Translation.

ChatGPT can also translate text into different languages (although, again, it’s recommended that you check its work for accuracy).

10. Spreadsheet formulas.

If you’re not an Excel expert, artificial intelligence can make churning out spreadsheets less frustrating by helping with formulas.

If you’d like to explore how artificial intelligence and other technologies can enhance your marketing efforts and help you deliver better customer experiences, our consultants can assist you. With our extensive knowledge of tech like AI and expansive partner network, we can streamline the process of finding the best solutions for your business based on your needs and objectives.

Get started today by calling 877-599-3999 or emailing sales@stratospherenetworks.com.

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