Author Archives: Lori Leonardo

How to improve CX by investing in SEO

SEO, UX, CX. You might find yourself feeling fatigued by the barrage of letters. However, to position your company for success, it’s vital to not only understand each of these concepts individually but also comprehend how they’re all connected. If … Read more >

CMOs can’t do it alone: How to forge better relationships with other C-level leaders

If you’re a marketing executive who still has a long way to go in terms of digital transformation efforts, you’re far from alone. A research study released by MediaSense earlier this year found that only 11 percent of chief marketing … Read more >

Want a stellar CX? Start by enhancing the employee experience (EX)

In May 2021, Twitter user Devita Davison shared several photos of signs taped to windows and order boxes at fast food restaurants. “Due to NO STAFF WE ARE CLOSED,” one sign states. Another declares, “We all quit!! CLOSED!!” Others responded … Read more >

What is Experience as a Service (XaaS)?

You’ve probably heard the saying, “You can’t take it with you,” which cautions against hoarding wealth and possessions you’ll ultimately leave behind. In line with that perspective, many people would rather make memories than acquire objects. The majority of consumers … Read more >

Your guide to digital customer experience: How to deliver a cohesive omnichannel DX

If you’ve arranged for food delivery through an app, bought household essentials or gifts online, or bantered with a corporate account on social media, you’ve had a digital experience (DX). Every interaction between a customer and a business that takes … Read more >

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