How well do you know your target audience? As a professional marketer, you’ve probably already defined the personas you want to reach with your campaigns in terms of demographics – e.g., age, gender, and ethnicity. In recent years, companies have … Read more >

In the movie “Ferris Bueller’s Day Off,” the titular character observes, “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” The myriad ways our day-to-day lives have changed since that … Read more >

Trying to deliver outstanding customer experiences without technology is like cooking without any seasoning: While the people you serve might be able to stomach the result, they probably won’t be very impressed or come back for a second helping. In … Read more >

Since remote work became commonplace, webinars have also experienced a surge in popularity as an educational tool for professionals and as a marketing tactic for building and strengthening relationships with clients. Audience engagement during live webinars is increasing overall, according … Read more >

If you’re planning to celebrate someone’s birthday, presents are typically only part of the occasion. The other essential element is usually a party attended by the guest of honor’s favorite people. That’s because we frequently value experiences just as much … Read more >