Since OpenAI unveiled ChatGPT in late 2022, generative artificial intelligence (genAI) has exploded in popularity and disrupted numerous industries. Unsurprisingly, this new tech is transforming how we search for information online (e.g., through Google’s Gemini-powered AI Overviews) and, subsequently, how … Read more >

The German literary figure Johann Wolfgang von Goethe advised, “Life belongs to the living, and he who lives must be prepared for changes.” Although it’s impossible to predict with absolute certainty what 2025 has in store for the marketing industry … Read more >

It’s definitely possible to have too much of a good thing. Many professionals these days find themselves in that situation with data. The total amount of data created, captured, copied and consumed worldwide hit 149 zettabytes this year, according to … Read more >

How well do you know your target audience? As a professional marketer, you’ve probably already defined the personas you want to reach with your campaigns in terms of demographics – e.g., age, gender, and ethnicity. In recent years, companies have … Read more >

In the movie “Ferris Bueller’s Day Off,” the titular character observes, “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” The myriad ways our day-to-day lives have changed since that … Read more >