Trying to deliver outstanding customer experiences without technology is like cooking without any seasoning: While the people you serve might be able to stomach the result, they probably won’t be very impressed or come back for a second helping. In … Read more >

Since remote work became commonplace, webinars have also experienced a surge in popularity as an educational tool for professionals and as a marketing tactic for building and strengthening relationships with clients. Audience engagement during live webinars is increasing overall, according … Read more >

If you’re planning to celebrate someone’s birthday, presents are typically only part of the occasion. The other essential element is usually a party attended by the guest of honor’s favorite people. That’s because we frequently value experiences just as much … Read more >

Since OpenAI introduced ChatGPT in November 2022, generative artificial intelligence has become a hot commodity, with all kinds of companies racing to incorporate it into their products and services. Subsequently, it’s no surprise that the tech giant Google is looking … Read more >

As technology continues to evolve, marketing professionals must also adapt their strategies to stay competitive. One such advancement is the use of conversational AI, such as ChatGPT, to engage with customers and potential clients. ChatGPT is a large language model … Read more >