Top 5 trends marketers should watch this year
In the movie “Ferris Bueller’s Day Off,” the titular character observes, “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” The myriad ways our day-to-day lives have changed since that … Read more
How CMOs and CIOs can join forces to improve CX: 5 ways to enhance collaboration
Trying to deliver outstanding customer experiences without technology is like cooking without any seasoning: While the people you serve might be able to stomach the result, they probably won’t be very impressed or come back for a second helping. In … Read more
How to host an engaging webinar: 10 ways to captivate attendees and capture leads
Since remote work became commonplace, webinars have also experienced a surge in popularity as an educational tool for professionals and as a marketing tactic for building and strengthening relationships with clients. Audience engagement during live webinars is increasing overall, according … Read more
How to plan a successful promotional event: 5 must-know event marketing tips
If you’re planning to celebrate someone’s birthday, presents are typically only part of the occasion. The other essential element is usually a party attended by the guest of honor’s favorite people. That’s because we frequently value experiences just as much … Read more
What Google’s Search Generative Experience could mean for the future of SEO
Since OpenAI introduced ChatGPT in November 2022, generative artificial intelligence has become a hot commodity, with all kinds of companies racing to incorporate it into their products and services. Subsequently, it’s no surprise that the tech giant Google is looking … Read more