CMO Insights

How to host an engaging webinar: 10 ways to captivate attendees and capture leads

Since remote work became commonplace, webinars have also experienced a surge in popularity as an educational tool for professionals and as a marketing tactic for building and strengthening relationships with clients. Audience engagement during live webinars is increasing overall, according … Read more >

How to plan a successful promotional event: 5 must-know event marketing tips

If you’re planning to celebrate someone’s birthday, presents are typically only part of the occasion. The other essential element is usually a party attended by the guest of honor’s favorite people. That’s because we frequently value experiences just as much … Read more >

What Google’s Search Generative Experience could mean for the future of SEO

Since OpenAI introduced ChatGPT in November 2022, generative artificial intelligence has become a hot commodity, with all kinds of companies racing to incorporate it into their products and services. Subsequently, it’s no surprise that the tech giant Google is looking … Read more >

What ChatGPT means for marketing: 10 key use cases

As technology continues to evolve, marketing professionals must also adapt their strategies to stay competitive. One such advancement is the use of conversational AI, such as ChatGPT, to engage with customers and potential clients. ChatGPT is a large language model … Read more >

6 tips for better marketing and sales alignment

Marketing and sales go together like peanut butter and jelly. Unfortunately, in many instances, the two of them end up siloed. While 87 percent of marketing and sales leaders say collaboration between the departments fuels vital organizational growth, 79 percent … Read more >

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