CMOs can’t do it alone: How to forge better relationships with other C-level leaders
If you’re a marketing executive who still has a long way to go in terms of digital transformation efforts, you’re far from alone. A research study released by MediaSense earlier this year found that only 11 percent of chief marketing … Read more
Want a stellar CX? Start by enhancing the employee experience (EX)
In May 2021, Twitter user Devita Davison shared several photos of signs taped to windows and order boxes at fast food restaurants. “Due to NO STAFF WE ARE CLOSED,” one sign states. Another declares, “We all quit!! CLOSED!!” Others responded … Read more
What is Experience as a Service (XaaS)?
You’ve probably heard the saying, “You can’t take it with you,” which cautions against hoarding wealth and possessions you’ll ultimately leave behind. In line with that perspective, many people would rather make memories than acquire objects. The majority of consumers … Read more
Your guide to digital customer experience: How to deliver a cohesive omnichannel DX
If you’ve arranged for food delivery through an app, bought household essentials or gifts online, or bantered with a corporate account on social media, you’ve had a digital experience (DX). Every interaction between a customer and a business that takes … Read more
How chatbots improve customer experience (CX)
As you read this blog entry, it won’t be long before a speech bubble pops up on the lower right side of the screen, greeting you and asking if you need help. Chatbots like this have become commonplace on corporate … Read more