6 Types of Tech that Improve the Customer Experience (CX)

man using smart phone with a five star rating illustration to illustrate customer service and experience.Are you looking for ways to improve the experience clients have when they interact with your business? Many companies have recognized the customer experience (CX) as something they should invest heavily in today. Gartner calls CX “the new marketing battlefront.” More than two-thirds of marketers responsible for CX report that their organizations compete mostly based on that factor, according to the 2017 Gartner Customer Experience in Marketing Survey.

Regardless of the size of your business and what industry you’re in, focusing on CX and digital transformation – the process of leveraging new technologies to modify business processes for the better – is essential if you want to stay ahead of the competition and make your clients happy.

Most consumers today expect the businesses they encounter to embrace new technologies to make the purchasing process easier and more efficient. For instance, people expect to be able to chat with customer service online or text if they have questions, rather than being limited to just calling.

If you’re searching for IT solutions that can help you better serve your clients, the following types of tech are just some examples of tools your organization can use to enhance CX and close as many deals as possible.

1. Cloud-based solutions.

Essentially everyone has their heads in the cloud these days. The 2019 State of the Cloud Survey by RightScale, which is part of Flexera, found that the vast majority (94 percent) of respondents use the cloud in some way.

In fact, organizations leverage almost five clouds on average, according to the survey. Multi-cloud strategies that involve more than one cloud and/or different kinds of clouds (public and private) have become commonplace.

Cloud-based applications and services can give your business the ability to deliver better customer service due to various factors. One advantage of cloud solutions is that your employees can access them from anywhere and at any time, as long as they have an internet connection. That gives them more flexibility and availability in responding to clients.

Additionally, cloud solutions can easily scale and allow your company to add or take away resources to accommodate for growth and shifts in customer demand. Unified Communications as a Service (UCaaS) in particular can significantly enhance communication and collaboration capabilities, allowing your staff to get more done and deliver higher-quality customer service than ever before.

2. The Internet of Things (IoT).

The IoT is an emerging technology that has become more widespread in recent years, as a growing number of devices and items get connected to the internet. This expanding network gives businesses the opportunity to collect an unprecedented amount of data, which marketers can use to deliver personalized experiences and services to customers, according to the TechRepublic article “4 ways IoT can improve the customer experience.”

3. 5G networks.

Fifth generation cellular networking technology offers faster speeds and lower latency, which can give your business the ability to increase productivity and communicate with clients faster and in higher definition than before.

4. Wi-Fi 6.

You can’t make it in the business world today with reliable, fast and secure Wi-Fi. The next generation of Wi-Fi built on 802.11ax technology – a.k.a. Wi-Fi 6 – promises more network capacity, speed, and throughput, among other benefits. Like 5G networking technology, this can enhance your ability to connect with clients and address their questions and issues as quickly as possible.

5. 10G networks.

This new technology developed by CableLabs will increase cable internet speeds to 10 gigabits per second, 10 times faster than current 1 gigabit speeds. Additionally, a 10G network comes with lower latencies, greater security, and more reliability. Implementing 10G is a must if you want to get the most out of Wi-Fi 6.

6. Artificial Intelligence (AI) and Business Intelligence (BI).

AI (the practice of programming machines to mimic human intelligence) and BI (the collection and analysis of data related to business operations) can help your business become more efficient through automation and give you access to information and insights that lead to better business decisions.

If you’d like to learn more about any of these technologies as well as others that can improve CX, feel free to contact the Stratosphere Networks team. As providers of exceptional Chicago IT support, our techs have experience working with a wide range of solutions from various vendors in our partner network. Start a conversation with us today by calling 877-599-3999 or emailing sales@stratosphernetworks.com.

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