How well do you know your target audience? As a professional marketer, you’ve probably already defined the personas you want to reach with your campaigns in terms of demographics – e.g., age, gender, and ethnicity. In recent years, companies have … Read more
7 questions to ask before integrating UCaaS and CCaaS
How many applications do you currently have open on your work device? Many of us spend our days flitting from one program to the next as we check emails, chat with colleagues, attend meetings, and perform other tasks. However, switching … Read more
Tech Talks: Cut overhead costs by 40% with speech analytics
To serve as technology consultants to our clients, we need to stay up to speed with the latest IT trends and solutions. To achieve that, our team of IT experts attends weekly training sessions. Our Tech Talks blog series offers … Read more
Want a 10X performance boost? Consider contact center automation
A telecommunications service provider in Finland had grown and wanted to deliver better customer service without hiring additional staff members. To enhance customer experiences (CX) without adding employees, the company turned to a robotic process automation (RPA) solution in our … Read more
Software as a Service (SaaS) vs. cloud computing: What’s the difference?
Of the many initialisms included in conversations about IT solutions, SaaS – which stands for Software as a Service – is among the most common. You might have heard it used in discussions about cloud computing and cloud-hosted solutions. However, … Read more