Tech Talks: Boost online conversions by 15% with AI for CX

A smartphone with a symbol combining a robot head and chat bubble on the screen rests on a reflective surface covered in code. To serve as technology consultants to our clients, we need to stay up to speed with the latest IT trends and solutions. To achieve that, our team of IT experts attends weekly training sessions. Our Tech Talks blog series offers a snapshot of these educational sessions.

A furniture retailer with over 100 stores nationwide turned to an AI for CX platform in our portfolio to warm leads on the company’s website with intelligent chatbots. With the power of generative artificial intelligence (genAI), the solution identifies the prospective buyers’ intent and answers questions they have about the company’s products.

Subsequently, customers have progressed beyond the preliminary research phase by the time they engage with human service agents. Businesses that leverage this generative AI solution typically achieve a 10 to 15 percent boost in their online conversion rate in addition to enhancing both customer and employee experiences (CX and EX).

If you want to enhance self-service options and reduce your human agents’ workload while boosting your conversion rate, you should consider deploying the same solution. Here’s some essential information to consider before you buy.

AI for CX: Key elements and benefits

Depending on your internal resources and needs, you utilize a purpose-built developer environment to construct an AI solution aligned with your unique CX needs, co-create a solution with external AI and CX experts, or completely outsource the building process to those experts.

With an AI for CX solution customized according to your company’s needs and goals, you can contain costs, boost customer satisfaction scores, and drive revenue. Notable features and capabilities include the following:

  • Faster responses to customers’ questions (lower average handling time)

  • Concise, customized and accurate answers to inquiries via customer AI assistants

  • Contact center agent AI assistants to enable simultaneous handling of multiple digital interactions

  • Seamless customer service with context retained across voice and digital channels

  • Access to enterprise-grade AI development environment for building, testing and deploying AI for CX

  • Enterprise-grade risk mitigation features for safe and secure AI assistant performance

One client in the hospitality industry utilized this AI for CX offering to enhance self-service and boost customer satisfaction ratings. The company deployed genAI-powered assistants to deliver on-brand answers to complex inquiries. As a result, the business achieved CSAT growth from 67 percent to 89 percent.

Our trusted technology advisors can assist you if you want to explore top artificial intelligence solutions for businesses. With over 20 years of IT experience, a partner network including top AI suppliers, and the latest market data, we can create an artificial intelligence strategy that aligns with your organizational requirements, pain points, and objectives.

In addition to AI, our advisors can help you evaluate other solutions that enhance CX and EX, such as Contact Center as a Service (CCaaS) and CRM platforms.

Call 877-599-3999 or email sales@stratospherenetworks.com to accelerate your AI journey.

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