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A large U.S. bank became the target of a phishing attack. Scammers masquerading as the bank sent customers text messages with fake alerts of fraudulent activity and then followed up with calls that appeared to be legitimate. This call spoofing campaign duped customers out of millions.
To stop the scammers and repair their reputation, the bank turned to branded calling solutions in our portfolio. With enterprise authentication, branded outbound calling featuring the bank’s name and logo on legitimate calls, and spoof protection, the bank successfully regained the trust of their client base. Their new suite of branded calling tools blocked over 130,000 calls during the first month and increased the answer rate of one of their most frequently used outbound numbers to over 90 percent.
If you know or suspect that scammers have targeted your organization’s customers, you should also implement call spoofing protection to safeguard your clients against fraud, retain their trust and enhance your brand.
Call spoofing protection: Key features and benefits
Spoofing occurs when a caller disguises their true identity and alters their caller identification information to masquerade as another person or business. Common targets include banks and healthcare providers, although any company can become an unsuspecting pawn in scammers’ efforts to trick people into handing over their assets.
Combined with enterprise calling authentication, spoof protection services will automatically stop all non-authenticated numbers from masquerading as your outbound numbers. Given that 87 percent of Americans agreed that the businesses they patronize should do more to protect their customers from bad actors, spoofing protection can have a significant impact on your reputation and the long-term standing of your brand.
This solution implements a zero-trust policy (i.e., never trust, always verify) to ensure end-to-end secure communications. It functions as an add-on to the enterprise call authentication service, shielding your clients and company from fraud.
Notable benefits of call spoofing protection include the following:
Assurance that only verified calls reach your clients
Higher answer rates
Enhanced customer experience (CX)
Rich reporting capabilities
Lower operational costs due to the elimination of fraud-related expenses
Reputation preservation
If you suspect you could be the victim of spoofing, we can arrange for an analysis of your organization’s phone numbers and provide you with a report that includes your reputation score and any identified fraudulent activity.
Our trusted technology advisors are also here to help if you want to explore call spoofing protection and other branded calling solutions for your business. We maintain partnerships with market-leading suppliers and can efficiently identify offerings that align with your unique needs.
Start now by calling 877-599-3999 or emailing sales@stratospherenetworks.com to talk to our advisors.
