Want to deliver a better customer experience? Look into SD-WAN

Small glowing white dots connected with lines against a dark blue background, symbolizing an IT network.An Illinois-based power company had an on-premises phone system that was out-of-date and couldn’t support mobile and remote workers. Our trusted technology advisors conducted an analysis and found that a Unified Communications as a Service (UCaaS) platform would cost less while offering greater flexibility.

However, UCaaS wasn’t the only new solution the company deployed to improve communication and collaboration. They also purchased SD-WAN to ensure the highest possible voice quality across multiple sites. With SD-WAN supporting their unified communications platform, the company allowed staff members to stay productive and serve clients from anywhere.

That case study is just one example of how SD-WAN supports high performance levels for other solutions like UCaaS and subsequently allows businesses to deliver a better customer experience (CX). Particularly for organizations with multiple locations, an advanced networking solution can serve as the foundation for other CX-enhancing applications.

The link between SD-WAN and CX

Customer experience (CX) has become a top priority for all types of companies. The reason behind the focus on CX is no mystery: Businesses worldwide lose roughly $4.7 trillion per year because they fail to meet clients’ expectations, according to the 2022 Global Consumer Trends report from Qualtrics.

Fortunately, various CX solutions can help companies orchestrate memorable interactions that keep customers coming back. For instance, UCaaS allows end users to work effectively from anywhere and therefore address client concerns and needs faster. Other examples of experience-enhancing software include Contact Center as a Service (CCaaS) software and customer relationship management (CRM) software.

Because suppliers deliver many CX-improving applications via the cloud, they require a high-performing, reliable and secure network to maintain peak performance. That’s where SD-WAN comes in.

A software-defined WAN solution makes WAN operation and management easier by separating networking infrastructure for its control mechanism, according to a news release from Market Reports World. The virtual network overlay created by SD-WAN makes centralized network control possible, along with automation and remote edge appliance programming.

Organizations with multiple locations have increasingly turned to SD-WAN as a networking solution for its many benefits, such as the option to prioritize critical traffic, built-in security features, and the simplification of WAN infrastructure, according to Fortinet. Notably, software-defined WAN can improve cloud application performance with its traffic prioritization capabilities and enable direct access to the cloud at remote locations.

That means that workers can access cloud apps without backhauling traffic through the data center and straining the central network, Fortinet explains. Ultimately, implementing SD-WAN helps your cloud apps like UCaaS and CCaaS function as efficiently as possible. In turn, your team members can communicate and collaborate without network performance issues slowing them down. At the end of the day, SD-WAN is vital for modern enterprises that want to deliver the best possible CX.

Find the ideal SD-WAN supplier for your business

If you’d like to learn more about SD-WAN and explore your options, our advisors can help by leveraging their experience working with various networking solution suppliers in our partner network. Additionally, we’ll leverage cutting-edge tools and real market data to create objective comparison matrices demonstrating how different offerings stack up against each other. Based on an assessment of your requirements and objectives, our team can identify the product that makes the most sense for your business.

To take the first step toward better network and application performance, call 877-599-3999 or email sales@stratospherenetworks.com.

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