Author Archives: Kevin Rubin

Is it worth it? How to calculate the potential ROI of new tech

If you’re like most people, you don’t want to reflect after implementing a business solution and say, “Well, that was a waste of time and money.” Subsequently, before deploying a new type of technology, you’ll probably find yourself wondering, “Is … Read more >

Why businesses of all sizes outsource public cloud management

Most of us have heard the saying, “If you want something done right, do it yourself.” That doesn’t always hold true, however. Sometimes, deferring to an outside expert is preferable, especially if the “something” in question is managing increasingly complex … Read more >

RingCentral vs. 8×8: Which CCaaS supplier is better for you?

The Contact Center as a Service (CCaaS) marketplace contains a dizzying number of options, and the rankings constantly change. Given the complexity and volatility of the selection, you might worry about choosing a cloud contact center platform only to end … Read more >

5 key ways CX decision-makers are achieving more with AI

If you reach out to a company with a question or complaint these days, your first point of contact probably won’t be human. In fact, you might resolve your issue without ever interacting with another person. Since generative AI (genAI) … Read more >

How to build a business case for AI: Guidance for CIOs

Henry Ford once remarked, “One who fears the future, who fears failure, limits his activities.” Falling short of our goals is frequently part of growth and lays the groundwork for future success, particularly when exploring uncharted territory and adopting new … Read more >

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