Author Archives: Kevin Rubin

How to supercharge social media marketing with AI

Have you ever changed your mind about a brand because of a social media post? Maybe a glowing endorsement in your feed inspired you to try a company’s products. Alternatively, a scathing critique might have led you to steer clear. … Read more >

Why you should outsource project management

Do you have a project in mind that you can’t complete because you don’t have the time to manage it in-house? All too often, businesses that need new solutions delay or abandon implementation because they lack the bandwidth for a … Read more >

6 major AI risks and how to mitigate them

Do the benefits of AI outweigh the risks? Most CEOs surveyed (78 percent) agree that the advantages of deploying artificial intelligence overshadow the hazards, according to Gartner. However, it’s undeniable that there are possible downsides to deploying AI. If you’re … Read more >

5 IT and security recruiting trends to watch

Despite uncertainty about economic conditions, businesses still plan to prioritize technology this year: While 84 percent of companies surveyed in 2023 expressed concerns about a possible recession in 2024, 66 percent still intended to increase IT budgets, according to Spiceworks’ … Read more >

Top 5 cybersecurity trends to watch this year

Founding Father Benjamin Franklin famously remarked that “in this world, nothing is certain except death and taxes,” according to the National Constitution Center. If Franklin were alive today, he might consider adding cybercrime to the list. Running a business today … Read more >

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